1997 Lincoln Mark Viii Lsc 2-door Coupe 4.6l Rare Black On Black on 2040-cars

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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

Lincoln Navigator is the people's choice for best of Detroit Auto Show

At a big auto show, you hear a lot of from automotive journalists about the outstanding cars on display — for example, Autoblog's own editors' choices from the Detroit Auto Show. But the Detroit News does something neat instead. It asks the public to vote in its annual Readers' Choice Awards. And coming out on top was the 2018 Lincoln Navigator. The newspaper collars 100 attendees at the North American International Auto Show and asks them to vote. This year, the public's pick as Best of Show coincided with the North American Car of the Year voters, journalists who picked the Navigator as the Truck of the Year. (We at Autoblog were wowed by the Navigator, too, but our editors' choices were limited to vehicles that were revealed at the show — the Navigator has been out long enough, that we've actually driven and reviewed it.) The Navigator on display at the show has the ultra-plush Black Label interior. It's a $95,000 rig. No surprise then that hit was also the public's choice in the category of Best Road-Trip Ride. The public's other choices: Best Dream Machine — Ford GT. Best Family Fun Finder — Chrysler Pacifica. Baddest Off-Road Vehicle — Jeep Wrangler Rubicon. Coolest Technology — BMW i8 Roadster. Most for Your Money — Kia Stinger. (Commenters on our recent Drivers' Notes review said the Stinger was a media darling the public won't buy, but these voters, at least, liked it.) Best Future Concept — Infiniti Q Inspiration. Most Eco-Friendly — Smart Fortwo. Most Amazing Mobility — Toyota Concept i-Walk. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Lincoln Navigator: First Drive View 53 Photos Auto News Detroit Auto Show Lincoln SUV Luxury 2018 detroit auto show

BMW reclaims US luxury sales crown from Mercedes

The numbers, they are in: BMW has reclaimed the luxury-sales crown from Mercedes by a margin of 9,347 cars. Mercedes donned the king's headgear in 2013 after a strong final quarter of 2013 when the new CLA and S-Class poured out of dealerships. This year, led by the 3 Series/4 Series and X5, BMW sold 339,738 units – a 9.8-percent increase year-on-year. Mercedes, led by the C-Class and M-Class, saw its sales go up by 5.7 percent to 330,391 units. We'll have to wait a bit to see if there's another registrations-vs-sales challenge as in 2012, when BMW was anointed US luxury ruler. Behind them, a dark horse named Lexus nudged closer to the leading Teutons, selling 311,389 cars. The Japanese luxury automaker also had the biggest gain among the top three, its sales rising by 13.7 percent compared to 2013. Audi had the biggest sales of anyone among the top five, though, with a 15.2-percent gain to 182,011, which moved it a spot ahead of Cadillac; the Wreath-and-Crest brand dropped 6.5 percent to 170,750. Acura (167,843), Infiniti (117,300), and Lincoln (94,474) took the final positions. Speaking of Lincoln, sales at the once-mighty luxury marque stand as the mightiest jump of any on this list, up 15.6 percent. That's the power of Matthew McConaughey... and better cars and a new crossover, sure. So now that we're back to Round One of 2015, in case no one else has said it yet: "Ok, fight!"