1983 Lincoln Continental Mark Vi Signature Series Rare ! on 2040-cars

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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Lincoln May Rebadge Its MKZ As Zephyr | Autoblog Minute

Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. We think the MKZ might be rebadge as the Lincoln Zephyr.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.