1976 Lincoln Mark Iv Cartier Edition W/28k Miles, Yellow W/2 Tone Leather Int. on 2040-cars

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2020 Lincoln MKZ gets price and trim changes, new packages

The Lincoln MKZ doesn't have much longer to live, slated to meet the executioner later this year. The team in charge isn't letting the brand's penultimate sedan die unloved, Ford Authority reporting a raft of cosmetic changes and packages that can set the 2020 model apart from others. The three engines, FWD or AWD, and hybrid option stand pat. There's been the expected trim rationalization, though, and some noteworthy price changes. Last year's nine trim combinations are whittled to five in 2020 — the base hybrid, Reserve I in FWD and AWD, and Hybrid Reserve II are no more. The new base models see an increase in MSRP, but there are big savings on the Reserve models. The remaining trims are listed here with their price differences compared to 2019, after the $995 destination charge: Base FWD for $37,745 (+ $755) Base AWD for $39,745 (+ $755) Reserve II FWD for $44,495 (- $2,445) Hybrid Reserve I FWD for $43,495 (+ $3,505) Reserve II AWD for $45,495 (- $2,445) Outside, four colors in the current palette disappear: Empire Blue Metallic, Magma Red Metallic, Red Carpet Metallic and Silver Radiance Metallic. Four new colors take their places: Blue Diamond Metallic, Crystal Copper Metallic, Ingot Silver Metallic and Ruby Red Metallic. A new, bright aluminum 19-inch wheel with ebony pockets is available on all four trims. There's a lot more happening on the packages page, Lincoln throwing five new bundles at the configurator. Only one can be specced on the base MKZ and the MKZ Hybrid, that being the Convenience Package that gathers features such as a tilt/telescoping steering wheel with memory, power trunk lid with soft close, voice-activated touchscreen navigation, and Lincoln Experiences Phase II, which means dynamic signature lighting and smart power mirrors. That suite tacks $2,000 onto the price.  Three packages can be had only on the MKZ Reserve with either engine option and the MKZ Hybrid Reserve. The Elements package runs $800 for goodies like heated and ventilated front seats, a heated steering wheel, and heated rear seats. The $3,000 Luxury Package adds full LED headlights, Multi-Contour front seats with Active Motion, and the 20-speaker, 1,200-watt Revel Ultima Audio System. The $1,595 Monochromatic Package can only be ordered in Infinite Black or Platinum White. Both hues get upper grilles and other body trim in the chosen color, as well as 19-inch polished black wheels.

2013 Lincoln MKS EcoBoost

A Bench-Warmer In Waiting
I hail from Cleveland, and that means I'm familiar with sports franchises that are always falling short of championships. The Indians, the Browns, the Cavs - they've all come close, but being a resident of C-Town means learning to appreciate the effort more than a reward that never seems to come. So I can appreciate the situation in which Lincoln finds itself today, one where the past is full of repeated attempts to be competitive, and looming on the future's horizon is the next hope on which everything hinges.
That next hope for Lincoln is not the car you see here, but rather the smaller, all-new 2013 MKZ sedan. Like LeBron James entering Gund Arena for the first time, the MKZ will enter dealerships this fall as the brand's chosen savior, markedly more stylish, advanced and desirable than anything offered by Lincoln in recent memory. And that would make this car, the 2013 Lincoln MKS EcoBoost, one of the other 20 guys whose names I can't remember who played alongside LeBron during his rookie season.

How the demise of Lincoln's Town Car has kick-started a limo revolution

The deaths of the Ford Crown Victoria and the Lincoln Town Car have meant overhauls of three high-profile American fleets: police, taxi and livery car. Just as police fleets are more open to considering other options and a Nissan van is the new face of the NYC taxi, livery car companies are looking at replacements for the Town Car beyond The Blue Oval. Ford, via Lincoln, has made an MKT Town Car (pictured), but an article in the Detroit News claims "it has failed to win over most of the big limousine companies." The upstarts trying to move in include livery and limo editions of the Cadillac XTS, and livery specifications of the Toyota Avalon and Chrysler 300.
Each of those challengers, however, faces challenges. The Town Car was a workhorse, American, rear-wheel-drive sedan with plenty of rear legroom. Cadillac has been in the livery space before but with decontented models that were about selling the brand, not its luxury. It is taking the opposite approach with the XTS, pointing out that its livery edition is "contented in the upper half of the XTS range." Still, the CEO of Michigan's largest livery company says "it's quite a bit smaller than what we're used to," and he also prefers rear-wheel drive.
The Chrysler 300 is rear-wheel drive, and American, which matters to some companies, but Chrysler hasn't yet revealed the livery package for it. The livery Avalon marks Toyota's first time getting into that business in the US, a natural step after having done so well with taxi clients and with the Town Car out of the way. Still, the livery client is a different to taxi buyers, so the Avalon could face other soft-touch hurdles.