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Lincoln Continental to end after one-and-done generation?

After only 18 months on sale, the vultures of rumor have begun circling above the Lincoln Continental. Ford Authority says "sources intricately familiar with Ford Motor Company's future product plans" for the domestic luxury brand say the Continental won't get another chance at life after this generation. Those sources didn't detail Ford's reasons for dispatching the executioner on another sad task, but if this is true, even the reasons we can only guess make enough sense to justify the move. The Continental launched into a crossover mania still mushrooming in strength like some Marvel villain, the equivalent of a new dinosaur hatching a few months before the Chicxulub Impact Event. In 18 months, the Continental sold 18,846 units, 12,012 of those sales happening in 2017. In the U.S. this year, sales amounted to 1,573 units through February, about 25 percent down on the annualized monthly rate. It could be worse: The Lexus GS has found 1,009 U.S. buyers so far this year, the Acura RLX, 285. Conversely, the Cadillac XTS — yes, a fleet darling — secured 3,163 sales in the same period. And the German kingpins live in another dimension, with BMW scooting 5,641 5 Series models off dealer lots, and the Mercedes E-Class boasting 8,411 sales of all three variants. Even the much more expensive and much more profitable Lincoln Navigator rang up 2,351 sales in the first 60 days of 2018. That's disheartening reading, especially after Ford reportedly spent more than $1 billion to bring the Continental to market. Sedan segment woes look to have killed the Continental's platform siblings, too, making the Lincoln's demise simply part of the cull. The CD4 architecture also underpins the Ford Fusion and Lincoln MKZ. Ford canceled the Fusion redesign and won't commit to making either vehicle after 2020. Lincoln's passenger car sales declined more than 30 percent last month; meanwhile, Lincoln needs to spend its money on the crossovers that are selling, and investment in the coming three-row Aviator that will replace the MKT. Ford has a CD6 platform in development that suits front-, rear-, and all-wheel-drive vehicles. Under previous CEO Mark Fields, a new Fusion, Mustang, and MKZ would ride on the CD6, as well as the new Explorer and a Lincoln brother. Those plans left with the previous administration, and company sources told both Ford Authority and The Truth About Cars not to expect a Continental revival on that architecture. Related Video:

Lincoln Aviator warning and alert sounds are played by an orchestra

Lincoln used members of the Detroit Symphony Orchestra to create alert chimes for its new Aviator SUV. Luxury manufacturers are always looking for more ways to increase the level of ambiance, and Lincoln went so far as to contract some of the best musicians in the world to create a more comfortable atmosphere. In total, the musicians created six different alert chimes for 25 different alerts the Aviator could provide. The alert chimes fall into three different categories Lincoln uses for warnings: non-critical, soft-warning chimes and hard-warning chimes. They are all made using a blend of percussion instruments, violin and viola. Lincoln plans to expand the instrumental sounds across its entire lineup eventually. These chimes will represent warnings for things like an open fuel door, unbuckled seat belt, the lowering of the power liftgate and plenty more. It's not a bad day when leaving your headlights on or door open lead to a pleasant musical sound coming from your speakers. All the sounds seem appropriate for their particular functions, and do sound more pleasing than the normal alerts. Lincoln says the musicians initially came up with 125 different sound options before they narrowed it down to just six. While it might feel a bit gimmicky at face value, a calming sound playing versus an annoying beep might reduce in-car aggravation. The Aviator with these warning sounds will be revealed at the LA Auto Show at the end of the month as well. It was originally shown as a close-to-production-looking concept car at the NY Auto Show earlier this year. All the official production details will be coming in LA. We'll be there in-person to tell you if these new musical chimes are a win. Lincoln Aviator warning chimes View 5 Photos Related video:

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.