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Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Editors' Picks, May 2023: Some Subarus and a pair of luxury SUVs

The month of May saw a number of new vehicles jump into the pool of Editors' Picks. Subaru grabbed a pair with its brand-new generation of Crosstrek for 2024, and the Legacy earns one in the ever-shrinking midsize sedan segment. In the luxury space, we have one entry from Britain and one from here at home. The new Range Rover already got an Editors' Pick, but now the Range Rover Sport joins the ranks. The Corsair earned Editors' Pick status before its update, too, but now the refreshed version rejoins the ranks. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned an EditorsÂ’ Pick. 2023 Subaru Legacy 2023 Subaru Legacy View 15 Photos Quick take: The Legacy brings all-wheel drive with sedan dynamics to a shrinking segment, and it does so with a competitive price, respectable tech and tons of utility. Score: 7.5 What it competes with: Honda Accord, Nissan Altima, Toyota Camry, Hyundai Sonata, Kia K5 Pros: All-wheel drive in every trim, spunky turbo engine, tons of space in the rear and trunk Cons: CVT makes for a dull drive, infotainment is clunky, styling is on the bland side From the editors: Associate Editor Byron Hurd — "Not everybody has abandoned sedans. Not only is Subaru keeping some of its eggs in this four-door basket, but it's dyeing them in some festive shades. The new turbocharged and tightened Sport model makes a great case for itself as a grown-up WRX without all the GT-themed nonsense. Shame about the CVT." In-depth analysis: 2023 Subaru Legacy gets Sport trim, more tech, fresh design   2023 Range Rover Sport Quick take: It may not be outwardly sporty, but the Range Rover Sport has a killer design, gorgeous interior, buttery-smooth driving characteristics and a clean tech interface.

Ford Announces Four Recalls, 1.4M Vehicles Affected

Ford is taking a bit of the spotlight away from General Motors, announcing a major group of recall campaigns, covering a total of 1.4 million vehicles built between 2006 and 2013. Let's start with the big one, which covers the Ford Escape, Mercury Mariner and, according to The Detroit News, Ford-built Mazda Tribute CUVs. 915,216 vehicles are covered, all of which were built in model years 2008 to 2011. 736,000 vehicles are in the US, while Canada then Mexico make up the vast majority of the remainder. The problem is due to an issue with the torque sensor in the steering column, which could lead to sudden power steering failure. Manual steering would still be available, though. "Dealers will perform one of three service fixes, depending upon what diagnostic codes are shown when the vehicle is taken to the dealer," Ford spokeswoman Kelli Felker wrote to Autoblog in an email. "They will either update software for the power steering control module and the instrument cluster module; replace the torque sensor; or replace the steering column, which includes upgraded power steering control module software." The most recent generation of the Ford Explorer is suffering from a similar malady, thanks to an intermittent electrical connection (we think that means short circuit) in the steering column. Like the Escape and Mariner, manual steering would still be available in the event of a power failure. Ford will recall 195,527 examples of its Explorer, 177,500 of which are in the US. This recall covers model years 2011 to 2013. According to Automotive News, the National Highway Traffic Safety Administration has stated that Ford will inform owners of affected vehicles by July 25. Ford is also recalling 200,000 Taurus sedans, over a corrosion issue in the license plate lamp. This particular recall, which covers vehicles from model years 2010 to 2014, is limited to drivers in northern climes. Vehicle owners in southern states are free to pass on the recall. Finally, 82,576 Fusion, Mercury Milan and Lincoln Zephyr/MKZ sedans from 2006 to 2011 are being recalled because of floormats that can interfere with the accelerator pedal. Dealers will replace the offensive floormats with newer examples. "Ford is committed to providing our customers with top quality vehicles. We are equally committed to addressing potential issues and responding quickly for our customers," Felker wrote.