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Lincoln MKC Concept shows real promise [w/video]

Ford's efforts to resuscitate its moribund Lincoln luxury brand began in earnest with the introduction of its 2014 MKZ sedan, a model many labeled as the marque's make-or-break offering. Of course, one model does not a comeback make, and with the MKZ just now starting to trickle into dealers, it will be some time before America's jury of consumers comes in with their judgment. More to the point, it's likely to take better than a decade's worth of products and sustained marketing effort to even begin to figure out whether Lincoln has a shot at redemption or if it will die of Mercury poisoning. After all, rival General Motors has been pouring resources into Cadillac since the late '90s, and if the sales charts are any guidance, it's still probably too early to declare its rebirth a success.
Certainly, a brand with Ford's resources, free of distractions (read: the now-defunct Premier Auto Group and various other side projects) should be able to successfully market a single luxury brand, particularly one with such a rich - if distant - history. Especially now with the Blue Oval enjoying more consumer goodwill than at any time in recent history. So let's all give Alan Mulally and friends a little room to work, eh?
We can start by focusing on the compact crossover seen before you, the Lincoln MKC Concept. Riding atop the same global C-platform that underpins the Ford C-Max, Escape and Focus, the MKC showcar here presages a production small CUV that will stick its distinctive nose into one of the auto industry's fastest-growing segments.

Junkyard Gem: 1995 Lincoln Mark VIII

Except for a pause during the 1960s, the Lincoln Mark Series of personal luxury cars stayed in production from the 1956 through 1998 model years. These were big, swanky machines loaded with the latest in gadgetry and — other than the handful of 1984-1985 Mark VIIs with BMW diesel linline-sixes — they cruised with great opulence on American highways courtesy of powerful V8 engines. The very last generation of the series, the Mark VIII, boasted a spaceship-style interior, slick body lines, and a sophisticated dual-overhead-cam version of Ford's Modular V8 engine. Here's a 1995 in Deep Jewel Green Metallic paint, photographed in a Colorado self-service yard. I've documented examples of the Lincoln Mark II through Mark VI while performing my car-graveyard studies, and the Mark VIII's distinctive wraparound cockpit makes most of its predecessors look cheap and stodgy by comparison.  The four-valves-per-cylinder version of Ford's rugged 4.6-liter Modular V8 made 280 horsepower in the Mark VIII, just two fewer horses than the V8 in BMW's 840Ci coupe that year. The Mercedes-Benz S500 coupe had a 315-hp V8 that year, while the Lexus SC 400's V8 made a mere 250 horsepower. The BMW cost $69,900, the Mercedes-Benz had a $91,900 price tag, and the SC 400 went for $47,500 — the Mark VIII could be purchased for just $38,800 that year. That's about $66,300 in 2019 dollars. Of course, the Cadillac Eldorado coupe was the real competition for the Mark VIII in 1995, and the unfortunately-named ETC (Eldorado Touring Coupe) came with a 300-horse DOHC Northstar V8 (admittedly, driving the front wheels) and a dignified wood-trimmed interior. At $41,535, though, the Cadillac had a higher base price than the Lincoln. I think this one was pretty clean, prior to getting banged up in the junkyard, and 140,905 miles seems low for a flagship Ford of the era. Perhaps it got too many unpaid parking tickets, or maybe that complex DOHC engine developed some expensive problem. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Tempted? Featured Gallery Junked 1995 Lincoln Mark VIII View 17 Photos Auto News Lincoln Automotive History

Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.