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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

MyFord Touch getting buttons and knobs back to counter criticisms

Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
The 2013 F-150 with MyFord Touch gives us a glimpse of what the new layout with buttons and knobs might look like, as Ford says a similar balance of touch screen capability and buttons/knobs are what's being planned for future models. And, while capacitive controls have no fans in the halls of Autoblog, many of Ford's models with MyFord Touch do have a large physical knob for adjusting volume with integrated buttons for tuning and advancing tracks, though most of those are models with the optional upgraded Sony Audio system. Lincoln models with MyLincoln Touch, however, feature only capacitive controls for all stereo and climate functions.
Despite receiving enough complaints to throw buttons and knobs back into the mix (a move that reminds us of BMW's iDrive trajectory, among others), Ford reports that Sync and MyFord Touch have still been sold on 79 percent of its 2013 model year vehicles, a number it claims is double the rate that Honda and Toyota are getting for their infotainment systems. Ford also states that owners who do opt for the duo of technologies are more satisfied with overall vehicle quality than those who don't have it.

2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper

The 2021 Cadillac Escalade arrived late last night, and we all know what that means: It’s comparison time. Specifically, weÂ’re pitting the new Escalade versus the 2020 Lincoln Navigator. The sales gap between the long-time competitors has grown dangerously close for Cadillac ever since the revolutionary new Navigator came out for the 2018 model year. In 2019, the Navigator was only about 4,000 units down from the Escalade. Cadillac intends to widen that gap back up with a new truck, and now itÂ’s time to see if itÂ’s brought the right goods to the party. With the redesigned model that now features an independent rear suspension, these two are more alike than theyÂ’ve been in a long time. The Escalade was stuck with the less space-efficient solid rear end up until now, as GM hadnÂ’t yet made the switch to IRS that Ford long-ago did. Now that it has, these two are super similar from a dimensions perspective. Cadillac was playing catch-up in this fight, so it knew exactly where it needed to aim to come out victorious in a specs battle such as this one. A quick note on the chart below. Both of these models have a “regular” and “long” version. The EscaladeÂ’s long variant is still named ESV, and the NavigatorÂ’s long version is simply named L. In the dimensions section, we distinguish between the two with a “/” — the “regular” length version is on the left, and the “long” version is on the right side of the slash. The numbers are below: Powertrain The Lincoln Navigator still reigns supreme when it comes to power, as the 3.5-liter twin-turbo V6 is high on both horsepower and torque. GMÂ’s small-block V8 comes close, but ultimately falls short by 30 horsepower and 50 pound-feet of torque to the twin-turbo V6. Cadillac does have an ace up its sleeve, though. It comes in the form of the 3.0-liter turbo-diesel inline-six engine. Lincoln hasnÂ’t dropped the PowerStroke diesel into the Navigator (and we'd be shocked if it does), so Cadillac has a unique offering in this segment now. The diesel will be optional on the Escalade, but it has less horsepower and the same amount of torque as the V8. We expect the big advantage for the diesel will come in fuel economy, an area where the Silverado Duramax diesel currently outpaces the full-size truck competition. Both of these big SUVs come standard with 10-speed automatic transmissions. Intriguingly, itÂ’s the 10-speed automatic that was co-developed between Ford and GM.