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Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.

2015 Lincoln MKC priced from $33,995* [w/poll]

Looking to build on the momentum it struggled to establish with the MKZ, Lincoln recently unveiled the production version of its all-new MKC last month at the LA Auto Show. With a proven platform shared with the Ford Escape and striking design, the 2015 Lincoln MKC goes on sale next summer ready to take on the ever-expanding world of luxury compact crossovers. Breaking into this new segment, Lincoln has priced the MKC aggressively as one of the least-expensive offerings in its class, starting at $33,995 (*including destination charges).
At that price, the 2015 MKC costs a little bit more than a fully loaded 2014 Ford Escape Titanium and is just slightly less costly than the Acura RDX and Volvo XC60. More importantly, it's thousands less than Audi Q5, BMW X3 and Mercedes GLK-Class. The MKC will be offered in three trim levels for now - there is still no more information about Lincoln's new Black Label products - ranging from the base Premiere up to the range-topping Reserve.
The Premiere will come standard with features like active grille shutters, push-button start, remote start, dual-zone climate control and heated front seats, while the midgrade Select starts at $37,225 and adds upgraded 18-inch wheels, ambient lighting, daytime running lights and a steering wheel featuring Wollsdorf leather. The top-shelf Reserve trim level starts at $40,930 and brings even more luxury features including the panoramic roof, navigation, cooled front seats and wifi access.

2020 Lincoln Aviator Grand Touring First Drive | It's the plug-in hybrid one

NAPA VALLEY, Calif. — While we've already declared that the 2020 Lincoln Aviator is the real deal, that earlier first drive only covered the gas-only base version. Not that a 400-horsepower anything is typically considered "base," but it certainly becomes that when there's another version available, the Aviator Grand Touring, that's good for a cool 494 horsepower and 630 pound-feet of torque.  Frankly, it seems a little odd to fixate on output figures when the Aviator goes out of its way to push its accelerative capability into the background and instead focus on an altogether luxurious and effortless driving experience. But 630 pound-feet is a whole heap of torque that fully eclipses even the mighty BMW X7 M50i. The BMW has a twin-turbo V8 engine fettled by M Division, however. The 2020 Aviator Grand Touring is a plug-in hybrid. Unlike other gasoline-electric variants, this version does not take a smaller engine and add electricity. Rather, it starts with the regular Aviator's whole hog 400-horsepower twin-turbo V6 and sandwiches a 75-kW electric motor between it and the 10-speed automatic transmission. All-wheel drive is standard, but it's a traditional system rather than one created by a rear-axle electric motor. With this approach, Lincoln is trying to create a range-topping model, not necessarily an eco-oriented one. The Grand Touring is the V12-powered Mercedes S600 to the regular Aviator's S500. It's best to think of it in those historic luxury terms, because despite the eye-popping output, this is still not a sport-tuned vehicle. Indeed, it's very possible that it's not actually that much quicker off the line than the regular version. Black Label - Chalet 3 View 30 Photos Lincoln didn't provide a 0-60 time, but the Grand Touring weighs 781 pounds more than a gas-only all-wheel-drive Aviator. Stuffing 96 lithium-ion battery cells under the second-row seat tends to do that. As a result, the hybrid's added electric wallop does in fact make it feel more powerful, but it's not the sort of face-flattening experience you might expect with that torque number. It's not that different. Well, in terms of acceleration, at least. There are actually some drivability issues. The throttle is difficult to modulate smoothly from a start, at least when driving in hybrid mode with the plug-in battery portion fully drained.