Town Coupe Original 51k Miles Garaged Must See Xtra Clean on 2040-cars

Auto blog

Oh look, it's the 2017 Lincoln Continental

Sorry about the super-low-res photo, but what you're looking at here is the 2017 Lincoln Continental ahead of its official debut at the Detroit Auto Show next week. The image appeared online courtesy of Ford Inside News, showing the production version of Lincoln's new 400-horsepower sedan. The front fascia certainly looks different than the gussied-up concept we first saw in New York last year, but as the Ford forum suggests, this could just be a lower-spec model. Seems weird to us that Lincoln would introduce some snazzy, full-LED headlights and then just slap projector beam units on the actual production car. But you never know. We'll know for sure when the car is revealed at Cobo Hall next week. Expect it to have all-wheel drive with the company's new 400-hp, 3.0-liter twin-turbo V6 (that debuted in the MKZ in Los Angeles). Let us know what you think of the production-spec Conti, in Comments. Related Video:

RWD Lincolns are coming, fate depends partly on MKZ success

The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.
Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.
But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.