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2017 Lincoln Continental garnering strong interest

According to Automotive News, Lincoln has a list of about 40,000 people who have expressed interest in the brand's upcoming Continental sedan. While that may sound paltry next to the 250,000 people or so who have so far put deposits down for a Tesla Model 3, it's great news for Ford's luxury brand. "This is the most buzz I've seen in a long, long time," says Dan Marks, chairman of the Lincoln National Dealer Council. Lincoln is riding a wave of increased interest in 2016, having topped 100,000 sales last year. Prior to that, the last time that milestone was passed was way back in 2008. As is the case with most automakers, though, much of Lincoln's sales boost can be traced back to strong demand for crossovers like the MKX and SUVs like the Navigator. That makes 2017 an interesting time for Lincoln to be relaunching the Continental sedan. We can expect to see lots of marketing leading to its launch. "Extensive prelaunch activities" are planned, Matt VanDyke, director of global Lincoln, told Automotive News. We'll have to wait a little while longer before we know whether all that pent-up interest leads to actual sales. Or, put another way, whether the 2017 Continental will be a mic drop moment or a big flop.

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Ford announces four recalls, 1.4M vehicles affected

Ford is taking a bit of the spotlight away from General Motors, announcing a major group of recall campaigns, covering a total of 1.4 million vehicles built between 2006 and 2013.
Let's start with the big one, which covers the Ford Escape, Mercury Mariner and, according to The Detroit News, Ford-built Mazda Tribute CUVs. 915,216 vehicles are covered, all of which were built in model years 2008 to 2011. 736,000 vehicles are in the US, while Canada then Mexico make up the vast majority of the remainder. The problem is due to an issue with the torque sensor in the steering column, which could lead to sudden power steering failure. Manual steering would still be available, though.
"Dealers will perform one of three service fixes, depending upon what diagnostic codes are shown when the vehicle is taken to the dealer," Ford spokeswoman Kelli Felker wrote to Autoblog in an email. "They will either update software for the power steering control module and the instrument cluster module; replace the torque sensor; or replace the steering column, which includes upgraded power steering control module software."