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Lincoln Navigator facelift only has to last until 2016 replacement

The Navigator is not only Lincoln's longest-serving nameplate - dating back to 1998 when the final Town Car was introduced - but it's also the oldest model still in the brand's portfolio. The current Navigator arrived on the market in 2007, and underwent a refresh just a few months ago for the 2015 model year. The updates were subtle, but if you're waiting for an all-new model, it's just a couple of years down the road.
According to Automotive News, Lincoln is already working on an all-new replacement for the current, long-serving Navigator, which will be revealed two years from now in the middle of 2016 as a 2017 model. At that point, we're expecting it could switch (alongside the Expedition) to the new aluminum architecture introduced on the Ford F-150, seeing as how the current model is based on the old F-150.
In the meantime, the refreshed Navigator ditches the big 5.4-liter Triton V8 in favor of a more economical 3.5-liter EcoBoost V6, and wages war in two wheelbase lengths against the V8-powered competition in the form of the Cadillac Escalade (and Escalade ESV), the Land Cruiser-based Lexus LX and the Infiniti QX80, which is based on the overseas Nissan Patrol.

Ford to update Sync, MyFord Touch software... again

Ford hasn't had the best luck with its MyFord Touch and Sync systems, as the finicky infotainment system has been subject to a critical whooping while customer issues have helped sink Ford's IQS scores. The automaker has made a concerted effort, though, to try and fix MyFord Touch. And while the results have been mixed, The Blue Oval is hoping its latest free update, set to go live next week, will make things better.
According to a report from The Detroit News, the new system promises streamlined voice commands with fewer levels between opening query and actual result. Ford is also addressing where certain options are selected on the touchscreen. Rather than working one of the four quadrants on the homescreen, users will be able to select anywhere within the quadrant to make adjustments.
While it might only be a band-aid for MFT's problems, the fact that Ford is still trying to improve it is a promising sign. It's going to take more than just this update to address the system's ills, though.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments