2001 Lincoln Continental Base Sedan 4-door 4.6l on 2040-cars

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Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

One more Lincoln MKX concept teaser drops before Beijing

If the teaser video for Lincoln's launch of a new concept at the 2014 Beijing Motor Show wasn't enough for you, the company has now released a shadowy new image on its Twitter page. The vehicle may be a concept for the next-generation MKX, and its launch in China is part of the huge rollout to sell the brand's models there.
The latest photo shows off the concept's lighting, including LED running lights and lit sideview mirrors. The sharp edges of the lights give some hints to its shape. However, Other than clearly being a crossover, not much else is known.
The concept's launch supports Lincoln breaking into the Chinese market. It will begin selling the MKZ and MKC there this fall, as well as a midsize luxury SUV. A fullsize luxury sedan and the Navigator will come later. The company will also build luxury showrooms for the models that will look more like high-end hotel lobbies than car dealers. Scroll down to watch the teaser video.