2001 Lincoln Continental on 2040-cars

Auto blog

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.

Ford launches pair of recalls affecting fullsize sedans and Transit Connect van

Ford has announced a pair of pretty significant recalls affecting the 2010-2013 Ford Taurus and Police Interceptor, as well as their platform-mate, the Lincoln MKS. A separate recall covers the 2014 Transit Connect. The fullsize sedans include 205,000 vehicles built at Chicago Assembly over a variety of timeframes, ranging between December 1, 2009 and November 30, 2012. The vehicles, 194,889 of which were sold in the United States, have an issue with the spring controls on the interior door handles that could cause the door to open in a side-impact crash. The Transit Connect recall, meanwhile, includes 16,100 vans built between November 6, 2013 and September 20,2014 at the company's Valencia, Spain factory. In these vehicles, the seatbelt fasteners may not have been tightened properly, which could cause them to loosen over time, a condition that's obviously bad news in the event of a crash. Ford says it is not aware of any accidents, injuries or crashes in either recall. Owners will, of course, be notified and asked to report in for inspections and if necessary, free replacements. Scroll down for the full press release from Ford, which includes the complete breakdown of dates during which the affected sedans were built in Chicago. JAN 28, 2015 | DEARBORN, MICH. FORD ISSUES TWO SAFETY RECALLS Ford is issuing two safety recalls. No accidents or injuries are attributed to either of these conditions. Details are as follows: Ford issues safety recall for certain 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans for interior door handle issue Ford is issuing a safety recall for approximately 205,000 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans due to an issue with the spring that controls the interior door handles. If the spring is unseated, the door may become unlatched in a side-impact crash, increasing the risk of injury. Ford is not aware of any accidents or injuries related to this condition. Affected vehicles include certain 2010-2013 Ford Taurus vehicles built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant; certain 2010-2013 Lincoln MKS vehicles built June 2, 2011 to Oct. 31, 2011 at Chicago Assembly Plant; and certain 2010-2013 Ford Police Interceptor sedans built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant.

Conan O'Brien takes McConaughey's Lincoln ad to its logical conclusion

We all had to see this coming. Conan O'Brien has released a parody of Matthew McConaughey's new ads for the 2015 Lincoln MKC and remixed them with lines from one of his most critically acclaimed recent roles.
The now much darker commercial probably isn't how Lincoln would prefer the MKC to be marketed, but really in a few of the actual ads, McConaughey already seems moments away from breaking into a full Rustin Cohle from True Detective impression. The cadence and tone of his voice are just so close to that character, especially in the one where he's talking to the bull standing in the middle of the road. It very nearly verges on parody anyway; Conan is just turning all of this up to 11.
It's a little surprising that the writers didn't dig a little deeper into the McConaughey oeuvre for the parody. Maybe McConaughey could have taken the MKC for a party at the Moon Tower from Dazed and Confused. In any case, it's worth a quick watch, so check it out.