1996 Lincoln Continental Runs! (flmele96) on 2040-cars

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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Lincoln again asking dealers to move out from under Ford's roof

Lincoln is once again looking at ways to stand out from parent company Ford and establish itself as a credible player in the luxury segment. The company has returned to its plan for standalone showrooms to give its sales and image a boost. In 2018, Lincoln asked 150 Ford-Lincoln dealerships in its 30 biggest American markets to make plans for a standalone showroom by July 2019, and inaugurate it by July 2021. Of those stores, 72 signed on — but the others resisted, partly because the move requires investing millions of dollars. Lincoln put the campaign on hiatus in December 2018, and now Automotive News has learned it's ready to relaunch the plan after finding a middle ground that satisfies both executives and store owners. The publication said dealers gained more freedom to choose how big of a store they build; square foot requirements are no longer tied to the market size. Lincoln also agreed to treat dealers who don't comply more fairly, notably by reducing financial penalties, and it made the aforementioned deadlines more flexible. Standalone Lincoln stores must now be completed by July 2022. The move makes sense, at least on paper. As Autoblog reported in 2018, research shows dealers with standalone showrooms sell more cars. The handful of Lincoln retailers that sell cars in purpose-built showrooms have seen their sales increase considerably faster than those who display the firm's models next to Ford-badged vehicles. Customers "want to buy a luxury product in a luxury environment," explained Robert Parker, Lincoln's head of marketing, at the time. Lincoln was historically tied to Mercury, though the Continental also incongruously shared showroom space with the De Tomaso Pantera during the early 1970s. Lincoln moved under Ford's roof when Mercury was done away with in 2011, and it began experimenting with standalone stores in the early 2010s. Auto News Lincoln

Tesla offered nuclear plant in France, and more | Autoblog Minute

Longtime GM design chief Ed Welburn retires, Lincoln says it has high customer interest in Continental, and could Tesla build the Model 3 in France? Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] General Motors' long time Vice President of design, Ed Welburn, announced his retirement this week. He joined GM in 1972 and he's just the sixth design chief in GM's 108 years. He's being replaced by Michael Simcoe who is Vice President of design for GM's international operations. Now Ed Welburn's time at GM dates back to when he was 11 years old. He wrote a letter to the company saying he wanted to be a designer. [00:00:30] Someone at General Motors got back to him and the rest is history. Lincoln already has 40,000 hand raisers for the new Continental. Now those aren't Tesla figures but it's still a very healthy number and shows a lot of interest for its new flagship sedan. The Continental will replace the MKS in Lincoln's lineup. Continental will be in showrooms this fall and it will offer a 3.0L V6 twin-turbo with 400 HP. Lincoln President Kumar Galhotra said, "No other Lincoln vehicle has [00:01:00] generated this much interest in this little time." This week in Tesla news, Reuters reports that a French government official has offered Elon Musk the site of a an old nuclear reactor to build a car factory. The reactor, which is located in the Alsace region of France, is set to close at the end of this year. Now this notion is not that far fetched. Musk says that he would consider it. Meanwhile demand for the Model 3 continues to be strong and has attracted hundreds of thousands of hand raisers. [00:01:30] Those are the highlights form the week that was. Be sure to come back this Saturday for my full recap where I'll have additional insights into the automotive industry. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Lincoln Tesla Autoblog Minute Videos Original Video