1978 Lincoln Continental Mark V on 2040-cars
Jersey Shore, Pennsylvania, United States
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1978 Lincoln Mark V
460 with 3 speed C6 transmission New gas tank and water pump As original as it can be for 35 years old Runs and drives great Current inspection Engine and Trans Rebuilt Some Extra Part included Any question call or txt 570-506-7032 ask for Jake, if no answer leave a message so I can get back to you ASAP The Lincoln Continental Mark V is a personal luxury coupe that was sold by the Lincoln-Mercury division from the 1977 to the 1979 model years. Derived from the same chassis of its Mark IV predecessor, the Mark V was the largest member of the Lincoln Mark series ever produced. With an average of 75,000 units sold in each year available, the Mark V is also the best-selling version of the entire Mark series. 1978: $12,099 (72,602 sold) Mechanically, a wider radiator was fitted for better engine cooling, a modified transmission torque converter, and a freer flowing exhaust. The electrical system gained a maintenance-free battery and an electronic voltage regulator. A slightly smaller gas tank was fitted. The base 400-cubic-inch engine was detuned to 166 horsepower. While the two choices of aluminum alloy wheels were unchanged from 1977, base model wheel covers were redesigned from a flat disc appearance to a more three-dimensional shape. Wire wheel hubcaps were introduced for the first time on all Lincolns as a $233 option this year. (See above slide show for pictures). A $900 “carriage roof” option which simulated the look of a convertible top was introduced for ’78. Made out of vinyl textured to resemble canvas type grain, it covered the whole roof and featured fake top braces and stitching. It was quite convincing. A digital Miles To Empty gauge ($125) was a new option that calculated the number of miles a driver could theoretically travel before running out of gas. While computer controlled fuel injection was never an option on Mark Vs, a rudimentary on-board system used engine vacuum pressure instead to guestimate fuel economy, then multiplied that by the amount of fuel remaining in the tank. While crude compared to today’s standards, it was the first use of a digital gauge showing a mechanical function in any production car. A limited production Mark V “Diamond Jubilee” Edition was offered to celebrate Ford Motor Company’s 75th anniversary. Available in light blue and gold metallic colors, Diamond Jubilees cost $8,000 extra and featured every available option. Unique body color matching of the turbine spoke alloy wheels was a feature unique to Diamond Jubilee editions. 5,159 were produced. Note: similar Diamond Jubilee packages were offered on the 1978 Ford Thunderbird. The optional C.B. radio ($321) was redesigned to feature a digital display for channel numbers. |
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2013 Lincoln MKZ [w/video]
Fri, 07 Dec 2012Rebranding When Reinvention Is Requisite
Lincoln - pardon us, the Lincoln Motor Company - assures us that Ford is committed to its success. The awkwardness of the statement (which feels vaguely like your mother telling you that she loves and supports you regardless of what everyone else thinks) was hard to escape when we recently spent a few days with the all-new second-generation 2013 Lincoln MKZ.
Launched earlier this year at the 2012 New York Auto Show, the MKZ is a midsize premium sedan that shares platforms with the Ford Fusion (also all-new for 2013). The sedan's primary competitors, according to Lincoln, include the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES Series sedans - each an established, accomplished player.
J Mays retiring from Ford design, succeeded by Moray Callum
Tue, 05 Nov 2013Ford's highly influential head of design, J Mays, has announced that he'll be retiring from his position after 33 years in the industry, 16 of which were at the Dearborn, MI-based company. Upon departure, he'll be succeeded as group vice president of design by Moray Callum. If that last name sounds familiar, yes, he's the brother of Jaguar's Ian Callum.
It's difficult to explain just how big of a role Mays had on not just Ford's design over the years, but on the entire industry. Before heading to Dearborn, Mays worked for Audi, BMW and then Volkswagen, where he was involved in concept cars that paved the way for design icons like the first-generation Audi TT and the Volkswagen New Beetle. As for his Ford resume, it's extensive.
Mays joined the company in 1997 as design director for Ford, Lincoln, Mercury and Mazda, as well as the Premier Automotive Group (Volvo, Land Rover, Jaguar and Aston Martin). He was heavily involved in the Ford Fusion, Focus, Fiesta, Taurus, F-150 and Mustang, while also contributing to concept cars like the Atlas, Evos, 427, Forty-Nine, Shelby GR-1, Lincoln MKZ and the MKC.
Lincoln to adopt Mini-like personalization strategy?
Fri, 18 Jan 2013There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.