1978 Continental Mark V - Spectacularly Preserved -- 14,409 Actual Miles on 2040-cars
United States
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1978 Continental Mark V -- Spectacularly Preserved --14,409 Actual Miles Here is a fully-optioned Mark V that has rarely seen direct sunlight, stored since the end of the 70s under blankets in the original owners' garage. Not a designer edition, this striking automotive landmark represents Lincoln's full-sized, personal luxury coupe in its purest form. The 1977-79 Mark V was Lincoln's final three-year run of the Mark in a decade that celebrated "huge". It is widely considered the best built and designed of the later 70s American luxury coupes, sharp of line and still elegant. This car, uncovered not far from the dealership that sold it, retains all the sparkle and freshness it had when it was purchased brand new. Attention-grabbing in Dark Red Metallic Moondust and larger than life, this gorgeous Mark V has clocked a scant 14,409 miles since it left the assembly plant in Wixom, MI. It is highly optioned and fully-documented, and comes complete with every tag, manual or piece of paperwork it was factory or dealer supplied with, including the original window sticker, metal ownercard, and not one, but two build sheets. The smallest details original to the car are intact -- a reminder label to make sure the gear selector is engaged in park, the Ford plastic envelop that can also "be used as a litter bag", even the driver's starting instructions still mint and wrapped around the visor. Purchased in July, 1978, for a hefty $16,082 at McKinney Lincoln-Mercury in Salem, Oregon, this Mark was little driven, and lovingly stored for decades. Motive power is the 7.5 litre 460, an option for 78 and phased out in 79. The big block is complemented by a four barrel and optional dual exhaust system, and though all Detroit engines were now de-tuned, it still packs 360 lbs. of torque. In standard trim, the Mark V was already loaded, but this coupe came with an additional 21 options as shown on the window sticker. Among the extra-cost amenities are power vent windows, miles to empty indicator, and a time-capsule quadraphonic eight track. (See full option list below). The massive doors swing easily. Opening one, you are greeted by the Red/Rose Luxury Group interior, well padded with leather and a delight. All is as new and unmarked, and amazingly fresh. By appearance, no one has ever sat in rear. Simulated wood paneling is shiny and rich. Air conditioning keeps the cabin wonderfully cool, the second hand on the Cartier clock fluidly spins, and the silence and comfort while gliding down the road are unmatched. You feel the weight and solidity Lincoln engineered into this car. So did Lincoln's customers. The new for 77 Mark V handily outsold its nearest competitor, the barge-like Eldorado. Larger than the previous Mark IV, yet 400-500 pounds lighter due to weight-saving metals, the Mark V returned better fuel economy and stopped better as well -- with the advanced Sure-Track four-wheel disc brake system. Extreme originality is what this Mark V is all about. It's still rolling on the Michelin 225-15 X radials as equipped, with generous tread left. The optional full-sized spare and jacking equipment has never been remove. The paint and chrome are lovely, the landau roof unfaded, mechanical and electrical systems faultless, every switch or button operates as designed. The Continental Mark V, last of the breed. Jock Ewing drove one in the TV series Dallas. That show is gone, but Jock's taste in large and exclusive automobiles is still with us. A survey of the recent sales prices for this American luxury classic shows a dramatic appreciation curve, with no end in sight. This Mark is in the topmost tier of documented, as delivered, extremely low-mileage cars and is offered at an obtainable price. Shipping arranged nationally and internationally. Extra Cost Options: ROOF VINYL - LANDAU 7.5 LITRE/460 ENGINE PAINT STRIPES - CUSTOM DUAL EXHAUSTS FUEL INDICATOR - MILES TO EMPTY ILLUMINATED ENTRY SYSTEM INFLATABLE SPARE TIRE - DELETE DEFROSTER GROUP STEERING WHEEL - TILT SPEED CONTROL SEAT RECLINING - PASSENGER RADIO - AM/FM STEREO W/ QUADRASONIC 8 TRACK TAPE WINDSHIELD WIPERS - INTERVAL RED/ROSE LUXURY GROUP APPEARANCE PROTECTION GROUP MIRROR- RIGHT HAND REMOTE CONTROL INTERIOR LIGHT GROUP POWER LOCK CONVENIENCE GROUP POWER VENT WINDOWS WHEEL COVERS - WIRE MOLDING - ROCKER PANEL PREPARATION CENTER SERVICE |
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BMW, Hyundai score big in JD Power's first Tech Experience Index
Mon, Oct 10 2016While automakers are quick to brag about winning a JD Power Initial Quality Study award, the reality, as we've pointed out before, is that these ratings are somewhat misleading, since IQS doesn't necessarily distinguish genuine quality issues. JD Power's new Tech Experience Index aims to solve that problem. The new metric takes the same 90-day approach as IQS but focuses exclusively on technology – collision protection, comfort and convenience, driving assistance, entertainment and connectivity, navigation, and smartphone mirroring. It splits the industry up into just seven segments, based loosely on size, which is why the Chevrolet Camaro is in the same division (mid-size) as Kia Sorento and the Mercedes-Benz GLE-Class is in the same segment as the Hyundai Genesis (mid-size premium). It makes for some screwy bedfellows, to be sure. Still, splitting tech experience away from initial quality should allow customers to make more informed and intelligent decisions when buying new vehicles. In the inaugural study, respondents listed BMW and Hyundai as the big winners, with two segment awards – the 2 Series for small premium and the 4 Series for compact premium, and the Genesis for mid-size premium and Tucson for small segment. The Chevrolet Camaro (midsize), Kia Forte (compact), and Nissan Maxima (large) scored individual wins. Ford also had a surprising hit with the Lincoln MKC, which ranked third in the compact premium segment behind the 4 Series and Lexus IS. This is a coup for the Blue Oval, whose woeful MyFord Touch systems made the brand a victim of the IQS' flaws in the early 2010s. But Ford and other automakers might not want to celebrate just yet. According to JD Power, there's still a lot of room for improvement – navigation systems were the lowest-rated piece of tech in the study. Instead, customers repeatedly saluted collision-avoidance and safety systems, giving the category the best marks of the study and listing blind-spot monitoring and backup cameras as two must-have features – 96 percent of respondents said they wanted those two systems in their next vehicle. But this isn't really a surprise. Implementation of safety systems from brand to brand is similar, and they don't require any input from users, unlike navigation and infotainment systems which are frustratingly deep.
How Lincoln could make itself special again
Tue, May 9 2017Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.
Bring back the Bronco! Trademarks we hope are actually (someday) future car names
Tue, Mar 17 2015Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.