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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

The Rolls-Royce Dawn leads this month's list of discounts

If you're one of the few readers of this site who is in the market for a $350,000 Rolls-Royce Dawn, well, first of all, good for you. And you should be prepared to keep some extra money in your pocket, too, as the drop-top Roller leads this month's list of the largest monetary discounts with an average of $14,733 taken off the machine's $359,250 sticker price. That means buyers are paying an average transaction price of $344,517 for the 2020 Rolls-Royce Dawn this month, according to data provided to Autoblog by TrueCar, which equals about 4.1% off the price on the sticker. An intriguing pair of supercars land in second and third positions this month. The 2019 Acura NSX is selling for an average of $145,174 this month, which represents a 9% discount, or $14,373. With an eerily similar 9% discount of $14,079 comes the 2020 Aston Martin Vantage, which has an average transaction price of $142,002 this month. The Maserati Quattroporte is up next with an average discount of $13,634. Another Rolls-Royce model lands in the fifth spot, but instead of the aging Dawn it's the brand-new Cullinan SUV. Although the luxury 'ute boasts a large discount of $12,427, its staggeringly high retail price of $332,750 means buyers are getting a little less than 4% off the sticker. More interesting to most buyers will be the 2019 Lincoln Navigator, which is one of our favorite full-size SUVs in America. Buyers of Lincoln's range-topping vehicle are getting average discounts of $11,761. That represents a 13.4% savings for a final price of $75,940. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide. Related Video:

2021 Lincoln Navigator Review | The new land yacht

The 2021 Lincoln Navigator is true American luxury done in a distinct and proper fashion. It’s LincolnÂ’s flagship product with the highest level of opulence and glamour that a truck can possibly offer. The Navigator isn't just a dressed-up F-150 or Expedition with makeup on, either. ThereÂ’s still mechanically related to that pair with a truck chassis riding on an independent rear suspension hiding underneath, but everything above is pure, luxe bliss. YouÂ’d be hard pressed to find elements missing from the NavigatorÂ’s formula in this latest generation of the SUV that came out in 2018. The interior is elegance turned up to the max with a design that evokes old-world charm while fully embracing modernity. ItÂ’s not trying to be youthful or edgy. Instead, the Navigator exudes a quiet, grown-up confidence that looks expensive and high class. It brings the guests to the table by adopting its own language of classical luxury, then keeps them there with the tech and capability we expect in a truck approaching a six-figure price. Three rows, two different lengths, one seriously powerful engine and truck-level towing capacity makes the Navigator a heady choice for the luxury truck buyer who wants to do everything with one big vehicle. WhatÂ’s new for 2021? Changes for 2021 consist of new paint colors and minor equipment adjustments. Lincoln has added Asher Gray, Flight Blue, Green Gem and Signature Navy to the paint options. But itÂ’s also deleted Iced Mocha, Silver Jade, Blue Diamond and Rhapsody Blue. Both the limited-slip differential and heavy-duty trailer tow package have also been made standard on the Black Label. WhatÂ’s the interior and in-car technology like? The standard and Reserve Navigators are mighty luxurious on their own (including the interior shown in the top two photos above), but if you step up to an expensive Black Label trim, youÂ’re in for an absolute treat. Its interior offers a choice of “Themes” that go far beyond the usual color choices of black, beige and gray, with maybe a different wood type or two. Of the three, "Chalet" is the most conventional with its blend of tan and black, but the oxblood red "Destination" (above bottom-left) and cool blue "Yacht Club" (above bottom-right) are unlike anything offered by another brand (OK, maybe you could special order a Bentley or Rolls-Royce).