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2019 Lincoln Nautilus replaces MKX crossover as new naming system takes hold

Goodbye, Lincoln MKX, hello Nautilus. And while you're at it, you can start saying goodbye to Lincoln's arcane alphanumeric nomenclature altogether. Lincoln unveiled the 2019 Nautilus midsize crossover in Los Angeles, taking the wraps (literally) off a ceramic gray version that had been hoisted to the rooftop penthouse of the Dream Hollywood hotel via crane ahead of its formal introduction Wednesday at the L.A. Auto Show. Latin for "sailor," the Nautilus joins the Continental and Navigator to establish a travel theme in the luxury brand's lineup. Robert Parker, global director of marketing, sales and service for Lincoln, said the significant changes made to the midsize SUV made this the right time to switch to a more traditional model name. "We'll do it with other products in the future, we're gonna do it one at a time," he said, without committing to a timetable. The company said nothing about renaming the recently refreshed 2019 MKC compact crossover, for example, nor the MKZ midsize sedan. Parker said the letter-based nomenclature was particularly challenging for customers in China, which has emerged as a key market in Lincoln's third year selling vehicles there. "There's an old adage that the name doesn't make the car, the car makes the name. So there's a degree of that that's played into this," Parker said. "This kind of connection that consumers have, especially with American brands and names, we felt like, is something that Lincoln could own, it's something we've owned in the past, and bringing those two back together, it does make it a bit more effortless for customers." The Nautilus gets its siblings' new signature grille and sidebody badging, welcome lighting from the undercarriage and cabin, and a choice of five new wheel options (out of six total) and three premium Black Label interior trim themes and other perks. It boasts an all-new front end, with everything redesigned from the A-pillar forward, plus a suite of driver-assist technologies like a lane-centering feature that pairs with adaptive cruise control; evasive steering assistance, which uses radar and cameras to lower the risk of rear-end collisions and can help the driver steer around the vehicle if needed; pre-collision assist with pedestrian detection; and active park assist. Inside, there's dark-stained wood trim on the console and minimal controls, with Lincoln opting to keep the cabin spacious, quiet and uncluttered. The rear seats offer best-in-class head and legroom.

2019 Lincoln Nautilus commercials bring back Matthew McConaughey, plus pool

It's that time of year again, folks, time for another kind of strange, awkward Matthew McConaughey Lincoln commercial. And, yes, checking back when each ad comes out, it's usually in Decemeber or near the end of the year that these ads are released. This latest ad has the actor hanging out with a group of friends having a generic conversation about something over dinner. They all then head inside, and McConaughey breaks away from the group to walk to a pool table, and he promptly makes a trick shot on the pool table while a woman says "I've never seen that before." This leads to clips of McConaughey getting into a 2019 Lincoln Nautilus and driving it on beautiful backroads. And before he starts driving, there's a shot of the instrument cluster with a bunch of driver aid options displayed. The woman's words come in again, and he follows it up with his own words, "I have." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Basically, the idea is that the trick shot of the cue ball threading between other billiard balls is like how the Lincoln driver aids help keep the Nautilus under control. Except it's a vague, awkward way of doing it, which is also par (above par?) for the course of McConaughey Lincoln ads. A much better ad accompanies the actor's version. This one features a real trick pool player making some clever shots to illustrate the individual features available on the luxury crossover. They're legitimately nifty shots, and the features are clearly explained. Maybe all of Lincoln's ads should have this pool player. Related Video:

Ford CEO Jim Hackett reviewing the future of technology, Lincoln, overseas markets

By Paul Lienert and Joseph White Ford Chief Executive Jim Hackett is reviewing the automaker's operations in India and other markets, as well as Ford's future product programs including plans to build a self-driving commercial vehicle in 2021. Hackett, who took over as CEO in May, has told investors he is working on a 100-day review of Ford's operations but has so far provided few details of the process, except to indicate that it is looking at the automakers' luxury vehicle strategy, the future of its small vehicles and investments in emerging markets. Ford Chief Financial Officer Bob Shanks told Reuters in an interview that the review covers a range of issues, including Ford's strategy for India. "We have a lot of work to do (as) we address issues of how to fix India," Shanks said. "Everything is on the table." General Motors in May said it would stop selling cars in India but continue to produce vehicles there for export. Shanks said no decisions have been made and noted that Ford has a larger business in India than GM did. "We are very cognizant that will be the third-largest market in the world," he said. "Some big decisions will be made," Shanks said, but he cautioned Ford may not disclose all those decisions at the end of the 100-day review. Hackett is addressing challenges that have contributed to a nearly 8 percent decline in Ford's share price this year. The review of the Lincoln luxury brand includes whether current plans will meet former CEO Mark Fields' ambitious targets for growth and revenue, people familiar with the process said. Ford has set a target of putting a self-driving shuttle into commercial ride-sharing fleets by 2021. Hackett is reviewing the investment and timing for that project, the sources said. Hackett also assessing whether to reduce and consolidate production of models such as the Fiesta subcompact and two midsized sedans that are built in multiple locations around the world, but are experiencing slowing demand. One proposal would shift production of the next-generation Mondeo midsized sedan from Europe to Mexico, where it would share an assembly line with its sibling, the Ford Fusion, avoiding the cost of retooling two plants. Shortly after he took charge, Hackett approved a proposal to shift production of the next-generation Focus for North America from Mexico to China, saving the company an estimated $500 million by consolidating two factories into one.