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Lincoln announces its first EV will be built on Rivian platform

Confirming months of reports, Lincoln announced that its first fully electric vehicle will be based on the Rivian electric platform. That platform will underpin the Rivian R1T pickup truck and R1S SUV. Lincoln didn't specify whether this EV will be a car, truck or SUV, but all signs point to an SUV. The company highlighted its revamp of crossover and SUV models and how they've helped increase the brand's sales. Rivian's CEO R.J. Scaringe also said previously that it would build an SUV for Lincoln. In that same report, Scaringe noted that the Lincoln electric SUV would launch sometime in 2022, and it would be built at the factory in Illinois where it will also build the R1T and R1S. The R1T and R1S are expected to go into production at the end of 2020. Based on what we know about the Rivians, it could have a range from 230 to 400 miles and output as high as 800 horsepower from a quartet of motors. The production of the Lincoln electric SUV on the Rivian platform in the Rivian factory may also be a factor in Rivian lowering the prices of its vehicles. The base R1T was initially priced around $70,000 and the base R1S at around $72,000. But with the addition of the third Lincoln variant, now has more vehicles to recoup development costs. Related Video:    

Matthew McConaughey Lincoln pitches drive on with new MKZ ads

You didn't think a few spoofs were going to break up Lincoln and pitch-man Matthew McConaughey, did you? With more than three million extra free views of Lincoln products on YouTube because of the send-ups – and no one is making fun of the car, remember – the brand rightly concludes, "We couldn't ask for better." That's why the pair are back, this time working on behalf of the MKZ and MKZ Hybrid. The two commercials "Balance" and "Diner" are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective. They'll hit broadcast channels during college bowl games on New Year's Day. You can watch "Balance" above and "Diner" below, and the press release further down has more details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Matthew McConaughey Gets Behind Wheel of 2015 Lincoln MKZ in New Ads Airing Jan. 1 - The Lincoln Motor Company teams up again with Academy Award™ winner Matthew McConaughey to create Lincoln MKZ and Lincoln MKZ Hybrid ad campaign that will begin airing during high-profile New Year's Day college football bowl games - Two new TV and online ads will promote Lincoln MKZ and Lincoln MKZ Hybrid midsize sedans, which have given a new direction to the brand with their introduction two years ago - Lincoln's previous collaboration with McConaughey, the "Live in Your Moment" campaign, fueled early sales success of 2015 Lincoln MKC small premium utility DEARBORN, Mich., Dec. 29, 2014 – In the bright spotlight of New Year's Day college football bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey. Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Group Marketing Manager Lincoln. "Matthew's natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.

Lincoln bringing in MKZ Hybrid over rollaway risk

Federal safety standards require that every new car needs to have the brake depressed in order to shift it out of Park. But the National Highway Traffic Safety Administration has found fault in the transmission range sensor on certain examples of the Lincoln MKZ Hybrid, allowing the car to be shifted out of Park without first depressing the brake. The fear is that with this condition, affected vehicles may be unintentionally pulled out of Park, resulting in a possible rollaway. That safety concern has prompted parent Ford Motor Company to issue a recall.
The issue pertains to 7,153 examples of the MKZ Hybrid built between April 26, 2012 and September 24, 2013, covering the 2013 and 2014 model years. As a result, Ford will notify owners to bring their MKZs into their local Lincoln dealer to have the Powertrain Control Module software updated in order to rectify the problem. See the full recall notice below for details.