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2022 Lincoln Navigator buyers can get $5,000 to convert to the 2023 model

Ford Motor Company is doling out more money to try to keep its chickens in the coop. Last August, when the automaker couldn't fulfill every order for the 2022 F-150 Lightning electric pickup then levied price substantial price increases on the 2023 F-150 Lightning, the automaker created a "Transition Private Offer." The program gave 2022 reservation holders without trucks a rebate to buy a 2023 Lightning that effectively nullified the price increase. Earlier this month, Ford did it again with the 2023 Bronco. The "2023-Model Bronco Cancel Order & Purchase Replacement Offer" dangled $2,500 to 2023 Bronco buyers without SUVs to either change their Bronco order to a configuration that could be built sooner, or cancel their order and buy another Ford. Now it's Lincoln's turn. CarsDirect says another dealer bulletin outlines a "2023-Model Navigator Connect Model Year Transition Private Offer" for those who didn't get their 2022 Navigator built. "Select customers" who close a deal before April 2, 2023, can get $5,000 off the price of a 2023 Navigator or have the money applied to a 2023 Navigator lease. Akin to the Lightning offer, the Navigator incentive nearly eats up all of the price increases on the new Navigator. The latest version of Ford's most luxurious SUV had MSRPs bumped from about $5,000 for the middle trims to $6,475 for the Black Labels. At the entry-level end, a customer might have some money left over for more options like the brand new Diamond Red Tricoat paint on a 2023 model, depending on how Ford conducts the offer. The base Navigator trims went up by $3,215 for the Standard and $4,730 for the Reserve. If a 2022 Black Label buyer were to take Ford up on the offer, that buyer would be paying $1,475 for the same vehicle; the changes applied to the 2023 Navigator other than price didn't make it to the Black Label.  The folks out in the cold are the few 2022 Navigator L buyers. Lincoln discontinued that trim for 2023, so those folks will need to make another choice or find another roost. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln Aviator vs Cadillac XT6 | How they compare on paper

There have been big, three-row family crossovers for quite a while now, but until recently the luxury market hasn't fully embraced them. Sure, you could literally get one with a third row, but unless you were a kid, chances are the term "dungeon-like" was going to be tossed around. Things are changing now, however, as new and redesigned entries are starting to hit the market. We've recently had a chance to get our first drives of the 2020 Lincoln Aviator and 2020 Cadillac XT6, two all-new three-row crossovers from American luxury brands. We also got a turn behind the wheel of the updated 2020 Volvo XC90. However, since none of our editors have yet to drive to drive them all, we wanted to see how they compare on paper, examining their engine specs and interior dimensions. We also included the 2020 Acura MDX, the original three-row luxury crossover, which continues to sell well despite approaching the end of its current generation. That it offers a hybrid model makes it that much more applicable given the Aviator and XC90 also offer gasoline-electric powertrains, albeit of the plug-in variety. 3 Row Luxury Crossovers Powertrains View 1 Photos Non-hybrid MDX has a 5,000-pound max tow rating. How do their performance and fuel economy compare? This one is absolutely no contest. The 400-horsepower Lincoln blows away its competitors despite having a price tag that's similar to the 310-horsepower Cadillac and in between the XC90's T5 and T6 models. At least the Acura is considerably cheaper. Besides the eye-popping output, the estimated 0-60-mph time of 5.5 seconds (gleaned from the mechanically similar Ford Explorer ST) is appreciably quicker than the others. Now, fuel economy is a bit lower, but the efficiency of Volvo's four-cylinder engines are likely more susceptible to varying due to driver differences. It should also be noted that the Cadillac gets the same combined fuel economy estimate as the Aviator despite having 90 fewer horses and 144 fewer pound-feet of torque. Just one of the ways where the XT6's prospects dim in the presence of its cross-Michigan rival. The Cadillac is also not available as a hybrid model. The others are, but are disparate. The Lincoln Aviator Grand Touring and Volvo XC90 T8 are similar in concept: range-topping models that are as much about adding performance as they are fuel economy. Their hefty price tags certainly reflect that as well.

Why, believe it or not, the Lincoln Nautilus is one of 'America's hottest brands'

  Adidas Sambas, Sol de Janeiro skin care products, Nvidia AI chips, and... the Lincoln Nautilus? In what bizarro world is the Lincoln Nautilus (F) — a nameplate only an Uber driver or your grandfather could love — in the same sentence as those hot brands?  The answer: It made it to Ad AgeÂ’s “AmericaÂ’s hottest brands” list for 2024. In fact, the Nautilus, a midsize crossover, is actually drawing interest from younger buyers. Take that, Boomer.  According to Ad Age, the annual hottest brands list highlights companies and brands that are currently enjoying some kind of buzz or mainstream awareness — no matter how fleeting that may be. Reporters and editors at Ad Age whittled down 60 or so hottish brands to the eventual 20 that made the big cut.  They also try to avoid repeat winners.  But if you're looking for sales or other financial metrics in these rankings, forget about it. The list is more focused on chatter and online buzz.  Back to the Nautilus.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SUV was redesigned for 2024 with a fresh, tech-laden interior, highlighted by a wrap-around digital dashboard. Such features, apparently, helped. Sales of the latest Nautilus jumped 42% in the first half of 2024 compared to the year-earlier period.  And if you're wondering, kids, the Nautilus comes in a hybrid version as well — a powertrain that has been doing quite well for Lincoln and parent company Ford. Ad Age believes the techy interior look, along with that hybrid powertrain, is responsible for the brand's newfound buzziness.  It also helps that the NautilusÂ’ ad and marketing game plan is as modern as the latest version of the vehicle. For example, it has a relatively new celebrity backer in tennis legend Serena Williams, who will be featured in a new ad campaign later this year.  A hit song of sorts in its ads doesn't hurt either. Called “Kaleidoscope Bliss (The Nautilus Song),” the song was big on social media, of course. LincolnÂ’s creative agency even had the band behind the song, Heavy Duty Projects, release an extended version of the song for fans who were clamoring for more.  “WhatÂ’s really good is that they're recognizing it as the song from the commercial,” Megan McKenzie, Lincoln's U.S. marketing head, said to Ad Age. The new Serena Williams ad will feature the song as well.