1964 Lincoln Continental Sedan 7.0l on 2040-cars

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Coach Door Everything! This low-volume Lincoln Continental needs to inspire future Lincolns

One of the stranger vehicles that came through the press fleets last year was the 2020 Lincoln Continental Coach Door Edition. And it was strange for a wide array of reasons. It’s an extremely limited-production model; Lincoln only built 150 examples, plus another 80 of the 2019 80th Anniversary Edition that first featured the same rear-hinged doors. ItÂ’s also obsolete, since Lincoln ended production of the base Continental last year. And even if Lincoln kept building Continentals, the model was effectively obsolete in a world dominated by crossovers and SUVs. Plus, as weÂ’ll touch on in a bit, its driving dynamics were rather old-school for better and worse. But after spending some time with this odd car, it became clear that Lincoln managed to make something special, and the coach doors shouldnÂ’t die with the Continental. Before we dig deep into what the car is like and the lesson Lincoln should learn from it, hereÂ’s a quick refresher. The rear-hinged Continental started with the 2019 80th Anniversary Edition as a run of 80 cars, followed by the 2020 Coach Door Edition. To give it the fancy doors, as well as the extra length they required, Lincoln partnered with Cabot Coach Builders in Massachusetts. They took a Black Label model with the twin-turbocharged 3.0-liter V6, made the body modifications, and also added a few custom interior touches. Besides those changes, itÂ’s just like any other Continental Black Label. Well that, and it costs nearly $40,000 more. LincolnContinentalCoachDoors_03_HR View 36 Photos Since nothing really changes mechanically, thereÂ’s nothing about the Coach Door EditionÂ’s driving experience that sets it apart from a similarly equipped Black Label. The 400-horsepower twin-turbo V6 pulls hard all through the rev band and with no waiting. ItÂ’s a bit coarse for a luxury car engine, but the performance makes up for it. The relatively old six-speed automatic is quite smooth, though shifts are slow. Ride and handling change quite a bit depending on whether youÂ’re in the normal comfort mode or sport mode. Comfort mode does a great impression of the floaty, bobbing land yachts of the past, which is accompanied by quite a bit of body roll. Pop it into sport mode, and the body roll is significantly reduced, the steering weights up, and control is massively improved. It almost feels nimble. But the ride becomes stiff and bumpy, not something befitting a mini limo. So itÂ’s a mixed bag.

Lincoln confirms the MKZ only has a few months left to live

Lincoln confirmed it will put the MKZ out to pasture in 2020. The sedan is based on the Ford Fusion, which is also scheduled to retire in the coming months as the company pivots towards high-riding models. Introduced at the 2012 New York Auto Show, the MKZ is the oldest member of the Lincoln portfolio by a wide margin, so its demise hardly comes as a surprise. The firm quietly broke the news as it announced plans to release an electric SUV built using technology borrowed from Rivian. The 2020 model is already out, and Lincoln tells Autoblog production will end in mid-2020, with sales continuing through the rest of the year. There will be no 2021 model.   Though never a home run, the MKZ will be remembered as a significant car because it ushered in the design language that characterizes every model Lincoln sells in 2020 when it received a mid-cycle update for the 2017 model year. And, with up to 400 horsepower on tap, it also stood out as the most powerful production Lincoln ever released. Power and an elegant design weren't enough to give the nameplate a significant boost, and annual sales dropped to 17,725 units in 2019 from a peak of 34,009 cars in 2014. Even the Navigator outsold it. In recent years, the MKZ perplexingly became the autonomous car world's darling. Faraday Future, Didi Chuxing, Aurora, and Qualcomm are among the companies that tested their technology with MKZ-based prototypes. Lincoln explained the Hermosillo, Mexico, factory that makes the MKZ and the Fusion will "prepare for production of new Ford vehicles," but it didn't specify which ones. There's absolutely no evidence the company is developing a direct replacement for its entry-level sedan, so the Continental will carry the torch on its own. Its days might be numbered, too, because several unverified reports claim Lincoln will again consign the nameplate to the attic in the coming years to free up the production capacity it needs to build electric cars in Flat Rock, Michigan. Once it goes, Lincoln's range will be entirely sedan-free for the first time since the company was created in 1917. Some automakers still believe in the sedan, like Audi, but Lincoln seems to be a student of Ford's philosophy. Related Video:    

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.