1961 Lincoln Continental Base 7.0l on 2040-cars

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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Lincoln revival bypasses rear-wheel drive for now

Ford execs had the axe ready for Lincoln just a few years ago, but the luxury marque is on a hot streak these days. Annual sales are up 7.5 percent through October, and the recently unveiled, refreshed 2017 MKZ previews the company's improved styling. In a great piece about the brand's growth strategy, Automotive News finds the division's bosses want to focus on the core vehicles before taking a big step and building a rear-wheel drive niche model. "Luxury coupes and sports cars are not the first place we need to go," Global Lincoln Director Matt VanDyke said in the story. The division's bosses want to use the updated MKZ as an opportunity to distance Lincoln's identity from Ford, and the powertrain will carry the 3.0T badge rather than Ford's EcoBoost name as part of that approach. The model also injects excitement into the range thanks to an all-wheel drive version with a 3.0-liter twin-turbo V6 with 400 horsepower and an optional Driver's Package with a torque-vectoring rear differential. Lincoln will launch at least three new models by 2020, too. One of those will be the production Continental that will reportedly debut at the Detroit Auto Show. The company will also allegedly revive the Aviator to fit below the Navigator. The third vehicle remains a mystery but likely isn't a compact. Automotive News' story further examines the previously languishing brand's work to climb up the luxury ranks in the US. It's well worth a read. Related Video:

Oh look, it's the 2017 Lincoln Continental

Sorry about the super-low-res photo, but what you're looking at here is the 2017 Lincoln Continental ahead of its official debut at the Detroit Auto Show next week. The image appeared online courtesy of Ford Inside News, showing the production version of Lincoln's new 400-horsepower sedan. The front fascia certainly looks different than the gussied-up concept we first saw in New York last year, but as the Ford forum suggests, this could just be a lower-spec model. Seems weird to us that Lincoln would introduce some snazzy, full-LED headlights and then just slap projector beam units on the actual production car. But you never know. We'll know for sure when the car is revealed at Cobo Hall next week. Expect it to have all-wheel drive with the company's new 400-hp, 3.0-liter twin-turbo V6 (that debuted in the MKZ in Los Angeles). Let us know what you think of the production-spec Conti, in Comments. Related Video: