1959 Lincoln Continental Mark Iv Convertible One Of The Best! on 2040-cars

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Ford cuts production at 5 plants, has big backload of cars including Mustang

DETROIT — Ford said on Tuesday it plans to idle five North American vehicle assembly plants for a total of 10 weeks to reduce inventories of slow-selling models. The plants affected include three assembly plants in the United States and two in Mexico, the company said in a statement. The vehicle models include the Ford Fusion and Lincoln MKZ midsize sedans, the Ford Focus compact car, the Lincoln Continental and Ford Mustang, Ford Fiesta and the Ford Transit van. Ford said the Cuautitlan assembly plant that builds the Fiesta would be idled for three weeks. The Hermosillo, Mexico plant that builds the Fusion and MKZ and the Flat Rock, Michigan, factory that assembles Continentals and Mustangs will be idled for two weeks each. The Michigan Assembly plant that builds the Focus will be idled for one week, and the Kansas City assembly line that builds Transit vans will be down for two weeks. Ford did not give dates for the temporary shutdowns. The factories involved employ more than 15,000 people, according to Ford's website. The company did not say how many of those workers would face temporary layoffs. As of Sept. 1, Ford had 111 days' worth of unsold Mustangs, 87 days' supply of Fusions, and a 103 days' supply of Transit vans, according to Automotive News. Dealers had enough unsold Lincoln Continentals to last 162 days. Automakers aim for 65 to 70 days of inventory of most models. Ford and rival General Motors have wrestled most of this year to rein in high inventories of passenger cars as consumers have shifted to buying pickup trucks and sport utility vehicles. Production cuts slice into revenue, but also could help the automakers avoid deeper price cuts on vehicles they can sell. Reporting by Joe WhiteRelated Video: Image Credit: Reuters Plants/Manufacturing Ford Lincoln Convertible Coupe Minivan/Van Sedan ford transit inventory flat rock kansas city assembly plant hermosillo

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2019 Lincoln Nautilus replaces MKX crossover as new naming system takes hold

Goodbye, Lincoln MKX, hello Nautilus. And while you're at it, you can start saying goodbye to Lincoln's arcane alphanumeric nomenclature altogether. Lincoln unveiled the 2019 Nautilus midsize crossover in Los Angeles, taking the wraps (literally) off a ceramic gray version that had been hoisted to the rooftop penthouse of the Dream Hollywood hotel via crane ahead of its formal introduction Wednesday at the L.A. Auto Show. Latin for "sailor," the Nautilus joins the Continental and Navigator to establish a travel theme in the luxury brand's lineup. Robert Parker, global director of marketing, sales and service for Lincoln, said the significant changes made to the midsize SUV made this the right time to switch to a more traditional model name. "We'll do it with other products in the future, we're gonna do it one at a time," he said, without committing to a timetable. The company said nothing about renaming the recently refreshed 2019 MKC compact crossover, for example, nor the MKZ midsize sedan. Parker said the letter-based nomenclature was particularly challenging for customers in China, which has emerged as a key market in Lincoln's third year selling vehicles there. "There's an old adage that the name doesn't make the car, the car makes the name. So there's a degree of that that's played into this," Parker said. "This kind of connection that consumers have, especially with American brands and names, we felt like, is something that Lincoln could own, it's something we've owned in the past, and bringing those two back together, it does make it a bit more effortless for customers." The Nautilus gets its siblings' new signature grille and sidebody badging, welcome lighting from the undercarriage and cabin, and a choice of five new wheel options (out of six total) and three premium Black Label interior trim themes and other perks. It boasts an all-new front end, with everything redesigned from the A-pillar forward, plus a suite of driver-assist technologies like a lane-centering feature that pairs with adaptive cruise control; evasive steering assistance, which uses radar and cameras to lower the risk of rear-end collisions and can help the driver steer around the vehicle if needed; pre-collision assist with pedestrian detection; and active park assist. Inside, there's dark-stained wood trim on the console and minimal controls, with Lincoln opting to keep the cabin spacious, quiet and uncluttered. The rear seats offer best-in-class head and legroom.