1958 Lincoln Continental Mark Iii Convertible on 2040-cars

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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

2021 Lincoln Nautilus' inner chamber: Interior gets a complete redesign

Unlike the sea creature with which it shares a name, the Lincoln Nautilus luxury crossover is steadily evolving. It was refreshed just two years ago when it adopted the Nautilus name (it was previously called MKX) as well as an updated exterior and turbocharged engine lineup. For 2021, the Nautilus doesn't change much on the outside, but it does get a thoroughly redesigned interior. The exterior design updates to the Nautilus are hardly noticeable. The lower intakes on the bumper have been closed up and smoothed over, giving the fascia a slightly cleaner design. The opposite has happened at the back where the faux diffuser area has been given a bit more detailing. Otherwise, the rest of the crossover is unchanged, from the corporate grille to the deeply creased lines over the wheel wells. The inside is the big draw, where the flowing, but somewhat plastic-looking design has been replaced by a glitzier design based on the interiors of the rest of the Lincoln lineup. It features a low, horizontally-oriented dual-plane dashboard with lots of chrome and leather or leatherette. It also has a gap between the center console and center stack that gives the console a bit of a floating appearance. Another big change is the availability of a 13.2-inch infotainment screen running Sync 4. It's the largest screen offered on any Lincoln model. It's also 1.2 inches larger than the unit in its cousin, the Ford Edge. But unlike the Edge's screen, this one is mounted horizontally, and it doesn't appear to replace many, if any, buttons and knobs. Along with Sync 4 comes natural speech recognition, over-the-air updates and wireless Apple CarPlay and Android Auto. Mechanically, the Nautilus is unchanged. The standard engine is a turbocharged 2.0-liter four-cylinder making 250 horsepower and 280 pound-feet of torque. A turbocharged 2.7-liter V6 with 335 horsepower and 380 pound-feet of torque is available as an option. Both engines come with an eight-speed automatic transmission. Front-wheel drive is standard with all-wheel-drive as an option. The new Nautilus goes on sale early next year. Pricing hasn't been announced, but shouldn't change drastically from current pricing. The current Nautilus starts at about $42,000. Related Video:

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.