1956 Continental on 2040-cars

Auto blog

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

2019 Lincoln Nautilus replaces the MKX, adds a price increase and tech

The 2019 Lincoln Nautilus forms the next step in Lincoln's overhaul. Replacing the crossover formerly known as the MKX — the brand's best-seller in the U.S. — the Nautilus gets all-new sheetmetal from the A-pillar forward. This includes a mesh grille and chrome accents that bring the midsize CUV in line with the Continental sedan and Navigator full-sized SUV. A new base engine and more standard equipment help pad a price increase, the Nautilus starting at $40,340, plus $995 destination, for $41,335 total. That's a $1,305 price bump over the MKX, and just $255 short of the starting price of the crosstown rival Cadillac XT5. Optional all-wheel drive adds $2,495. The "Premier" appellation for the entry-level model goes away — it's now just Nautilus. The Select, Reserve and Black Label trims carry over. Lincoln said the new interior bestows best-in-class headroom and legroom. The standard model comes with 10-way power seats, a 12.3-inch digital dash, an eight-inch infotainment display with Apple CarPlay, Android Auto, and Sync 3, and 18-inch wheels. The $45,540 Select adds leather seats, heated steering wheel, navigation, and LED fog lights. The $49,870 Reserve puts climate control in those seats, a panoramic roof overhead, a 13-inch Revel audio system all around, and 20-inch wheels below. The $57,890 Black Label upgrades to Venetian leather seats and Alcantara headliner, a 19-speaker Revel Ultima stereo, and 21-inch aluminum wheels, plus a host of exclusive interior materials, and anytime car washes. The standard engine goes down in power: the 2.0-liter, twin-turbo, four-cylinder EcoBoost puts out 245 horsepower and 280 pound-feet of torque, replacing the 3.7-liter V6 that got 303 hp and 278 lb-ft. Yet the old 3.7-liter made do with a six-speed automatic, while all Nautilus models get Ford's new eight-speed automatic, and the EcoBoost comes with start/stop. The optional engine, available on Select, Reserve, and Black Label trims, remains a 2.7-liter twin-turbo V6 with 335 hp and 380 lb-ft, and costs a further $2,070. The Nautilus introduces Lincoln Co-Pilot 360 to the range, which bundles features such as automatic emergency braking with pedestrian detection, a backup camera, and blind-spot information with cross-traffic alert. You can play around with all the options on the Nautilus configurator. While you're there, spare a thought for the MKZ sedan and MKT crossover.

Lincoln Continental to end after one-and-done generation?

After only 18 months on sale, the vultures of rumor have begun circling above the Lincoln Continental. Ford Authority says "sources intricately familiar with Ford Motor Company's future product plans" for the domestic luxury brand say the Continental won't get another chance at life after this generation. Those sources didn't detail Ford's reasons for dispatching the executioner on another sad task, but if this is true, even the reasons we can only guess make enough sense to justify the move. The Continental launched into a crossover mania still mushrooming in strength like some Marvel villain, the equivalent of a new dinosaur hatching a few months before the Chicxulub Impact Event. In 18 months, the Continental sold 18,846 units, 12,012 of those sales happening in 2017. In the U.S. this year, sales amounted to 1,573 units through February, about 25 percent down on the annualized monthly rate. It could be worse: The Lexus GS has found 1,009 U.S. buyers so far this year, the Acura RLX, 285. Conversely, the Cadillac XTS — yes, a fleet darling — secured 3,163 sales in the same period. And the German kingpins live in another dimension, with BMW scooting 5,641 5 Series models off dealer lots, and the Mercedes E-Class boasting 8,411 sales of all three variants. Even the much more expensive and much more profitable Lincoln Navigator rang up 2,351 sales in the first 60 days of 2018. That's disheartening reading, especially after Ford reportedly spent more than $1 billion to bring the Continental to market. Sedan segment woes look to have killed the Continental's platform siblings, too, making the Lincoln's demise simply part of the cull. The CD4 architecture also underpins the Ford Fusion and Lincoln MKZ. Ford canceled the Fusion redesign and won't commit to making either vehicle after 2020. Lincoln's passenger car sales declined more than 30 percent last month; meanwhile, Lincoln needs to spend its money on the crossovers that are selling, and investment in the coming three-row Aviator that will replace the MKT. Ford has a CD6 platform in development that suits front-, rear-, and all-wheel-drive vehicles. Under previous CEO Mark Fields, a new Fusion, Mustang, and MKZ would ride on the CD6, as well as the new Explorer and a Lincoln brother. Those plans left with the previous administration, and company sources told both Ford Authority and The Truth About Cars not to expect a Continental revival on that architecture. Related Video: