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Matthew McConaughey returns in new Lincoln MKX ads

Matthew McConaughey is getting back behind the wheel of a Lincoln for a set of cool new ads for the MKX. Unlike his oft-parodied spots for the MKC, the latest ones eschew the easy-going actor's semi-philosophical musings in place of some smooth jazz, a mysterious story, and shots of the luxury crossover on the road. Separately, the three commercials are titled Welcome, Arrival, and Winning Hand, and they combine to tell a story of McConaughey getting ready for a game of poker. Of course, the MKX is meant to be the real star, and the spots show off its high-end tech, including a 360-degree camera, Revel Audio system, and hands-free parking. Keep an eye out for a cameo from a classic Lincoln in one of the ads. For really curious viewers, the automaker is also extending the story to its homepage to explain more about the people McConaughey is meeting. In addition to giving McConaughey and the MKX starring roles, there's A-list talent behind the camera too. Replacing Nicolas Winding Refn from the MKC spots for these is Gus Van Sant, best known for directing Good Will Hunting and Milk, plus recent BMW i8 videos. The new ads make their broadcast debut during college football games on Saturday, September 12 on ABC and re-air during NFL games on the 13th on CBS and Fox. However, you can get an early peek by watching the combined short film above. Let us know in Comments how you think they compare to McConaughey's MKC spots. Collaboration Between McConaughey and Lincoln Evolves in Spots for All-New Lincoln MKX Quiet Luxury, an understated yet compelling experience brought to life by the all-new Lincoln MKX, underpins a new series of television advertisements featuring Matthew McConaughey. All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey Acclaimed director Gus Van Sant brings distinct cinematic style to these Lincoln MKX ads, which introduce new characters and storylines. The new spots debut during key college football matchups on Saturday, Sept. 12, on ABC. They can be seen again during NFL games on Sunday, Sept. 13, on CBS and FOX. "What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve," said Matthew McConaughey.

J Mays retiring from Ford design, succeeded by Moray Callum

Ford's highly influential head of design, J Mays, has announced that he'll be retiring from his position after 33 years in the industry, 16 of which were at the Dearborn, MI-based company. Upon departure, he'll be succeeded as group vice president of design by Moray Callum. If that last name sounds familiar, yes, he's the brother of Jaguar's Ian Callum.
It's difficult to explain just how big of a role Mays had on not just Ford's design over the years, but on the entire industry. Before heading to Dearborn, Mays worked for Audi, BMW and then Volkswagen, where he was involved in concept cars that paved the way for design icons like the first-generation Audi TT and the Volkswagen New Beetle. As for his Ford resume, it's extensive.
Mays joined the company in 1997 as design director for Ford, Lincoln, Mercury and Mazda, as well as the Premier Automotive Group (Volvo, Land Rover, Jaguar and Aston Martin). He was heavily involved in the Ford Fusion, Focus, Fiesta, Taurus, F-150 and Mustang, while also contributing to concept cars like the Atlas, Evos, 427, Forty-Nine, Shelby GR-1, Lincoln MKZ and the MKC.

Junkyard Gem: 1977 Lincoln Continental Mark V

For the 1977 model year, Ford debuted the new Lincoln Continental Mark V, one of the biggest of the personal luxury coupes that were all the rage during the era. While 400 pounds lighter than its Mark IV predecessor, the Mark V was still a thirsty, 4,652-pound symbol of American exceptionalism. Here's an example of a first-year Mark V, spotted in a San Francisco Bay Area self-service wrecking yard. If we are to judge from the sun-baked interior, top-down rust, and moss growing on the bodywork, this car spent at least 20 years decaying outdoors before coming here. Still, flashes of its original opulence may be seen here and there. For example, the Cartier clock (which probably failed by about 1983). There were Cartier Edition Mark Vs (along with Givenchy and Pucci versions), but all the Mark Vs got the Cartier clocks. With the 1973 Oil Crisis just a few years behind and the 1979 Oil Crisis a couple of years ahead, some attempt to improve fuel economy was needed in the engine compartment. This car has the 400-cubic-inch version of the 351 Cleveland V8, rated at 179 woefully inadequate horsepower and 329 good-enough pound-feet of torque. Outside of California, the 208-horse 460-cubic-inch V8 was an option. These cars were very comfortable on the highway, with their soft springs and cushy seats. No, the wood isn't real. Worth restoring? No way, not when you can find nice one-owner examples for four figures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "To its owner, Continental Mark V is more than a new car. It's a Mark of tradition." Related Video: Featured Gallery Junked 1977 Lincoln Continental Mark V View 25 Photos Auto News Lincoln Luxury