Lincoln Town Car Executive L Black On Black on 2040-cars

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Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video:

Trump did talk to Bill Ford, but the Kentucky plant was never moving to Mexico

President-elect Donald J. Trump has been butting heads with Ford for a while now. A lot of it seems to stem from misunderstanding or misrepresenting facts about how the automaker currently does business and its plans for the future. After a sit-down with executive chairman Bill Ford Jr., the misunderstandings continue, but Trump has apparently convinced the company to make some changes. During his campaign, Trump claimed that Ford was going to fire US workers and move manufacturing to Mexico. That wasn't the case – yes, Ford planned to transfer Focus and C-Max production from Wayne, Michigan, to Cuautitlan, Mexico, but no, that wouldn't mean anyone losing their job. The Wayne plant will continue to operate, and likely busier than before, as it will be the home of the new Bronco and Ranger. So Ford CEO Mark Fields responded with the facts, and then chairman Bill Ford Jr. sat down with Trump over the summer. Things apparently weren't resolved to Trump's satisfaction, so he and Bill Ford spoke on the phone yesterday as he claims in this tweet: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Let's pick that apart. First off, it's not a Lincoln plant, per se – the Louisville Assembly Plant currently builds the Ford Escape and Lincoln MKC, two small crossovers that share a platform. Ford was considering moving MKC production out of Kentucky to Mexico, but it would not have resulted in many lost jobs if any – the union had already agreed to moving the MKC in 2015 negotiations, and taking production of the slow-selling Lincoln out of the plant would open up capacity for more Fords. Be that as it may, Ford has decided not to move MKC production out of the plant, either for political reasons of placation or because it didn't make the greatest deal of business sense, maybe a combination of the two. That means Trump isn't really saving any American jobs in the short term. If anything, this move could keep Ford supply-constrained and result in reduced sales, which in turn brings the company less money and affects the bottom line and all employees. But that's speculation, so we won't tweet it. There is of course the possibility that Ford will be convinced, either by sheer will or by a more attractive trade situation, to invest in increased US production, which could bear fruit later on. We are told by Ford that the two men did in fact speak yesterday.

How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.