Limo Lincoln 1999 Wite Y Limo Lincoln 2006 Black on 2040-cars

Auto blog

2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.

Lincoln MKC will be renamed the Corsair in 2021, probably

Lincoln will be renaming its MKC crossover, calling it the Corsair instead. Automotive News is reporting that the recently trademarked, yet storied Ford model name Corsair will be affixed on the 2021 model year crossover. The report says Ford has already told its U.S. dealers about the name at an Orlando meeting last month. Ford has a long history with the Corsair nameplate in the States and abroad: Most recently, it has been in use in Australia in the early 1990s, in the UK in the 1960s, and before that Ford offered an Edsel Corsair in the late 1950s. Even if an Edsel connection might not be the best possible thing for a Ford product, let alone a Lincoln, it might serve the crossover well as Ford moves to ditch the MK naming convention it's used for Lincoln for the past decade. Still, the manufacturer is said to have cautioned dealers it might opt out of using the Corsair name before production time. At the same meeting, Ford reportedly showed the next-generation Escape, the Explorer, a battery electric crossover dubbed the Mach 1, a yet-unnamed small SUV (which might be the Bronco) , and a new Lincoln Continental complete with suicide doors. The MKC will still receive a refresh for next year, retaining its letters-name for a couple of years before the bigger redesign for 2021. Currently, the MKC is the strongest-selling Lincoln product in China, and it brings in numerous new Lincoln customers there. In the U.S. it's outsold by the MKX crossover and is neck-and-neck with the MKZ sedan.

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.