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2015 Lincoln MKC

Back in 2012, Lincoln claimed its comeback bid was finally underway with the new-for-2013 MKZ. But don't you believe them - the renaissance won't actually begin in earnest until the shapely compact crossover seen here reaches showrooms in big numbers. That's because while the four-door MKZ was indeed a proper step toward rebirth, the 2015 MKC is the first wholly conceived vehicle under Lincoln as a standalone brand, a move first announced back in 2012.
That's an important distinction, because Lincoln's newfound emancipation from Ford's design and development processes has given the struggling marque both the corporate wherewithal and the will to develop a more fully formed product. The four-wheeled result seen here is a surprisingly cohesive luxury CUV, one with significantly more aesthetic and dynamic separation from its Ford Escape sibling than the MKZ and its Fusion counterpart. Said another way, after flogging Lincoln's latest for hundreds of miles over canyon roads outside of Santa Barbara, we've come to understand that this is far from a re-grilled Dearborn special with luxury tinsel - it's a bona fide standalone product that readily displays the sort of clear differentiation seen in platform cousins like the Audi Q5 and the Volkswagen Tiguan. It's the real deal.

Would a Mustang-based Lincoln look like this?

Designer Josiah LaCalla has taken a stab at what a Ford Mustang-based Lincoln model might look like with the Continental Mark X1 concept. Make no mistake, Ford's luxury arm has made it abundantly clear that it won't be pursuing any new products outside of volume models, which means a flashy halo grand tourer like the one you see here isn't in the cards. LaColla used the Mercedes-Benz SLS AMG as a basis for his creation, which explains the long nose, but we certainly don't mind the idea of a rear-wheel drive Lincoln with a cabin pushed to the aft.
While we're dreaming, there's certainly nothing stopping us from imagining what's under that lengthy hood. We like the idea of the 5.8-liter supercharged V8 from the Shelby GT500 pushing the Mark X1 down the road, but how about something a little more inventive? Something like a high-revving, buttery V12 with enough torque to push the contraption well past 200 miles per hour. Dream a little dream, people.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.