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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

2017 Lincoln MKZ is a 400-hp hot rod

There are mid-cycle product updates, and then there's the 2017 MKZ. Instead of just a nip-and-tuck styling refresh, the entry-level Lincoln gets an all-new engine with a whopping 400 horsepower and an optional torque-vectoring rear differential. And that powerplant is exclusive to the Lincoln, at least for the time being. It's a sign that Ford is getting serious about elevating its luxury brand above the recent history of rebadged Blue Oval models. The engine is a 3.0-liter twin-turbo V6, based on the current 2.7-liter that serves across the Ford and Lincoln lineup. With 400 horsepower and 400 pound-feet of torque, it's the most powerful Lincoln ever. That big number will only be available in all-wheel-drive versions of the MKZ. With front-wheel drive the engine will be detuned to an estimated 350 horsepower to retain some level of driving refinement. A further option on the AWD model will be the Driver's Pack, which adds the same torque-vectoring rear differential as on the forthcoming Focus RS. With the promise of rear-wheel-drive handling characteristics, the MKZ could be the most fun-to-drive Lincoln ever. In addition to the V6, a 245-horsepower, 2.0-liter turbo four and a hybrid model will be available. When the 2017 model goes on sale next spring it will be the first Lincoln in showrooms with the new signature grille, first previewed in the Continental Concept at this year's New York Auto Show. Adaptive LED headlights are available options, and a Lincoln logo "welcome mat" projects down from the side mirrors when unlocking the car at night. The view from behind is nearly unchanged, with a revised bumper giving the car a slightly wider appearance. Inside things are all new as well, with a completely revised center console. The capacitive-touch sliding controls are gone, replaced by buttons and knobs. In the press release, Lincoln mentions that engineers gave special attention to the sounds and feel of the switches, but the switches on the pre-production model at our product briefing felt cheap and loose. The large climate control knob clicked like it was grinding sand. We hope the production version will show more refinement. The good news, if you're rooting for Lincoln, is that the rest of the interior is impressive, at least in the top-of-the-line Black Label trim we saw. The front seats are comfortable, and the center console is trimmed in real aluminum.