2004 Lincoln Town Car Signature on 2040-cars

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Lincoln considering giving cars real names again

Enthusiastic reaction to the Continental concept might be the death knell for Lincoln's alphabet soup of monikers. "Without divulging the future, we're very excited about the Continental name and the attention it's gotten," Ford President of the Americas Joe Hinrichs said to Automotive News. Hinrichs admitted that the current MK names could confuse those not familiar with the models. Hinrichs suggested that one way Lincoln might differentiate itself was to "leverage its heritage." While this is certainly nothing explicit, the talk could be an indication of an upcoming overhaul for the brand's naming scheme. The Continental is set to hit the market next year as a replacement for the MKS as the company makes a major push into China. Lincoln bosses reportedly gave the designers the model name as inspiration for what to create. The brand's health has slowly been improving since former Ford CEO Alan Mulally was ready to completely kill the brand. Last year, a new boss was appointed to the helm, and there were reports of a modular platform under development. Let us know in Comments what Lincoln names you want to see revived. The Town Car is likely the best-known model from the brand after the Continental, and Zephyr has fairly recent history as the brief moniker for the MKZ. Related Video:

Lincoln revival bypasses rear-wheel drive for now

Ford execs had the axe ready for Lincoln just a few years ago, but the luxury marque is on a hot streak these days. Annual sales are up 7.5 percent through October, and the recently unveiled, refreshed 2017 MKZ previews the company's improved styling. In a great piece about the brand's growth strategy, Automotive News finds the division's bosses want to focus on the core vehicles before taking a big step and building a rear-wheel drive niche model. "Luxury coupes and sports cars are not the first place we need to go," Global Lincoln Director Matt VanDyke said in the story. The division's bosses want to use the updated MKZ as an opportunity to distance Lincoln's identity from Ford, and the powertrain will carry the 3.0T badge rather than Ford's EcoBoost name as part of that approach. The model also injects excitement into the range thanks to an all-wheel drive version with a 3.0-liter twin-turbo V6 with 400 horsepower and an optional Driver's Package with a torque-vectoring rear differential. Lincoln will launch at least three new models by 2020, too. One of those will be the production Continental that will reportedly debut at the Detroit Auto Show. The company will also allegedly revive the Aviator to fit below the Navigator. The third vehicle remains a mystery but likely isn't a compact. Automotive News' story further examines the previously languishing brand's work to climb up the luxury ranks in the US. It's well worth a read. Related Video:

Ford recalls 1.3 million Fusions, MKZs: Steering wheels could come off

When driving a car, the steering wheel is only expected to move in a rotational fashion, either clockwise or counter-clockwise. When it moves in some other direction, something is wrong, and when it moves the wrong way enough that it is no longer attached to the steering column, that's a really, really bad thing. And apparently, according to a recall issued by Ford, there are over 1.3 million Ford Fusions and Lincoln MKZs that are at risk of this happening. And at least two accidents and one injury have been attributed to the issue. Ford says the problem is that the steering wheel bolt that keeps the wheel attached to the column might not provide enough torque, resulting in the bolt slowly loosening and working its way off the column. The good news is that the fix is really simple. Ford will install a larger bolt with more threads along with a larger nylon patch to keep it all locked down. The fix is completely free to owners. Cars affected by the recall include 2014 to 2017 Fusions built built at the Flat Rock plant in Michigan between August 6, 2013, and February 29, 2016. Model year 2014-2018 Fusions and MKZs built at the Hermosillo factory in Mexico are also affected. So if you have one of those sedans, please get in touch with your local dealer to have the issue addressed. Related Video: