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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Possible MKX concept teased as Lincoln confirms China expansion

We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.
Lincoln is marketing itself in China as a customer-focused, high-end luxury ownership experience. To prove it, the Lincoln Space in Beijing is meant both as a prototype dealer and a grand show of its plans. The modernist structure looks more like an art museum than a car showroom, and the interior decor is like a high-end hotel lobby. The company says that every dealer is going to have license plate recognition technology that knows when an owner arrives, and there will also be a Personalization Studio where potential buyers can design their car with family. Lincoln is promising to have eight showrooms ready in seven cities by this fall.
Of course, a stylish showroom is nothing without cars to sell. Lincoln is promising five models on sale in China by 2016. The MKZ and MKC launch this fall. A midsize luxury SUV, a fullsize luxury sedan and the Navigator are coming later. All of the models sold there are being imported from North America.

Autoblog Podcast #384

Episode #384 of the Autoblog podcast is here, and this week, Dan Roth, Steven Ewing and Chris Paukert talk about rumors that the Subaru WRX Concept styling may influence the next production model, the 2015 Chevrolet Corvette Z06, and Chris' time with the 2015 Lincoln MKC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #384: Topics: Long-term 2015 Subaru WRX introduction Subaru WRX Concept styling may see production 2015 Lincoln MKC 2015 Chevrolet Corvette Z06 In the Autoblog Garage: 2014 Mercedes-Benz E550 Cabriolet 2014 Volkswagen Jetta SEL 2014 Chevrolet Corvette Stingray Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:34:21 Rundown: Intro and Garage - 00:00 Long-term WRX intro - 27:20 WRX Concept - 37:10 Lincoln MKC - 47:49 Corvette Z06 - 01:07:18 Q&A - 01:16:18 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Rumormill Chevrolet Lincoln Mercedes-Benz Subaru subaru wrx concept