2000 Lincoln Limousine on 2040-cars

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Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.

2018 Lincoln Navigator Review | 900 miles in mid-century opulence

PORTLAND, Ore. — Driving the 2019 Lincoln Navigator on my usual 80-mile evaluation route just wouldn't be sufficient. The quick jaunt through downtown Portland and out into wooded mountain roads couldn't possibly do justice to a vehicle intended for the literal long haul. All those seats; all that cargo space; all that comfort and opulence. What the Navigator needed was a road trip, so I took two of them — within five days, over 900 miles and a grand total of 20 hours and 17 minutes in the 24-way power-adjustable, massaging, ventilated saddle. The first journey would be from Portland down to Bend, Ore., and then working my way gradually back through central Oregon backroads. This included winding two-lane highways where the Navigator's excellent adaptive cruise control system maintained its distance (and my sanity) when stuck behind parades of Outbacks, before the 450-horsepower EcoBoost V6 of Raptor fame could dispatch them from across the dotted yellow line. Enough really can't be said about how masterful this engine is — so smooth, so powerful and so quiet. It's perfect for a Lincoln. It also got 20 mpg over the course of the full 900 miles, which compares to the EPA's 21 mpg highway rating. Pretty good given the mountainous terrain and the liberal throttle applied to keep up with a pair of substantially sportier cars I was trailing as part of a photo shoot. Not that the Navigator was really able to keep up with anything once the road got tighter and twistier through the lava fields of the Willamette National Forest. Though I still concur with my initial praise of the Navigator's independent rear suspension and steering that "provides consistent, appropriate and reassuring weighting," there's no getting around the laws of physics. This is a gigantic land craft pushing three tons that's best kept at a relaxed pace – also perfect for a Lincoln. As for the ride, which disappointed during my Navigator first drive in Southern California, the "omnipresent nervousness" I reported didn't really materialize on better pavement in Oregon and later in Washington. True, it's not quite as supple as a unibody Range Rover or Mercedes GLS would be, but it doesn't suffer from the near constant vibration over even the smallest bumps you get in a Chevy Suburban or GMC Yukon XL. On the subject of comfort, though, those 24-way front seats can't be ignored.