1998 Lincoln Town Car Signature Sedan 4-door 4.6l on 2040-cars

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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

2013 Lincoln MKZ [w/video]

Rebranding When Reinvention Is Requisite
Lincoln - pardon us, the Lincoln Motor Company - assures us that Ford is committed to its success. The awkwardness of the statement (which feels vaguely like your mother telling you that she loves and supports you regardless of what everyone else thinks) was hard to escape when we recently spent a few days with the all-new second-generation 2013 Lincoln MKZ.
Launched earlier this year at the 2012 New York Auto Show, the MKZ is a midsize premium sedan that shares platforms with the Ford Fusion (also all-new for 2013). The sedan's primary competitors, according to Lincoln, include the Audi A6, BMW 5 Series, Cadillac CTS and Lexus ES Series sedans - each an established, accomplished player.

The 1965 Ford Mustang could have looked a lot different

The 1965 Ford Mustang is unquestionably an automotive design icon, and nearly every generation of Mustang has some connection to that original car. Because it's such a universally-known vehicle, we were amazed to see all the different designs that were being considered. Head of Ford's archives Ted Ryan recently shared photos of design proposals for the original Mustang on Twitter that he and Jamie Myler found, and we reached out to them to find out more. As Ryan initially noted, the photos were taken on August 19, 1962, and they are proposals for the Ford Mustang. Apparently Ford had committed to doing a Falcon-based youth-oriented car at this point, and it did have plans to launch the car in 1964 for the 1965 model year. But after having little success with early design proposals, the company asked all of its design studios — the Advanced Studio, Lincoln-Mercury Studio and Ford Studio — to submit proposals. With only about two years before the planned launch, Ford was understandably short on time, and it's believed that the studios only had a month to create and present these designs. Lincoln-Mercury design proposal View 8 Photos The majority of the designs, a total of five, came from the Advanced Studio, and part of this was because they already had a couple of concept designs in reserve it could present. Two other models representing three design possibilities came from Lincoln-Mercury, and just one model with two options came from Ford. The Advanced Studio proposals are shown in the gallery at the very top of this article, and the Lincoln-Mercury and Ford proposals are in the gallery directly above this paragraph. The Advanced Studio's most radical design is the one that was clearly related to the Mustang I concept that would be shown later that year with huge wraparound rear glass, turbine-inspired bumpers and enormous side scoops. The other proposals from the studio were more conservative, featuring simple lines, grilles reminiscent of the Falcon, and one even borrowing the jet-thruster-style taillights made famous on the Thunderbird. Lincoln-Mercury had some impressively bold designs, particularly its fastback that had buttresses to extend the shape all the way to the tail. This car had two different side trim possibilities. The other Lincoln-Mercury design was toned down a bit, but had two interesting possibilities for side detailing, as well as some crisp, low-profile tail fins.