1989 Lincoln Town Car Signature Series, White W/ White Top White Linen Interior on 2040-cars

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Ford gets out of car subscriptions, sells Canvas to rival Fair

Ford says it’s selling its Canvas subscription service to competitor Fair, getting out of the subscription game after less than three years. Terms of the deal were not announced. Ford acquired Canvas in 2016 as a wholly-owned subsidiary based in San Francisco as a service to pilot subscriptions to Ford and Lincoln vehicles, eventually rolling out to Los Angeles and Dallas. The company said it had amassed around 3,800 subscribers in that time, who will have the opportunity to join Fair when their current subscriptions end and will receive more information from both subscription companies. But that number pales in comparison with Santa Monica, California-based Fair, which claims more than 45,000 subscriptions in 30 markets since launching in 2017. Ford was always fairly quiet about Canvas, and Automotive News last year reported that Lincoln executives expressed surprise over soft demand, saying that subscribers were looking for short-term solutions and often dropped out after just a few months. Ford is also in cost-cutting mode under CEO Jim HackettÂ’s $11 billion restructuring plan. The Blue Oval joins Cadillac, which put its $1,800-a-month Book By Cadillac subscription service on ice late last year, citing higher costs and fewer customers than expected. Cadillac has pledged to eventually relaunch the service as a pilot in select cities, but mumÂ’s been the word since. More recently, VolvoÂ’s Care by Volvo subscription service has come under scrutiny from dealers and an investigation from the California Department of Motor Vehicles and has made changes to its program. Thought it also has added the XC60, XC90 and V60 to the list of available vehicles. Fair touts itself as a “commitment-free” solution, with all-inclusive plans covering 24-7 roadside assistance, routine maintenance, insurance and other perks. It uses a mobile app to get customers prequalified, and it analyzes their eligibility and targets an affordable range of monthly payments. Customers then shop for cars and sign up for one via an initial payment that ranges by vehicle type, with the ability to keep the cars as long as they want and drop the service at any time. It peddles used cars from more than 30 different brands, none more than six years old or with more than 70,000 miles on the odometer. Fair on Tuesday announced it has raised $500 million in loans from a group of creditors, including Mizuho Bank and Japan's SoftBank, as it looks to expand its leasing services to Uber drivers.

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Lincoln Continental Concept has arrived on the New York stand

The return of the Lincoln Continental, albeit in concept form, has not been without controversy. Bentley chief designer Luc Donckerwolke going as far as to call the car a "copy" of its own Flying Spur, offering to send the British sedan's tooling to Detroit. But while debate can rage over any similarities – you can and should head over and vote in our poll on the matter – can we all at least agree to see something interesting happening with Lincoln design? Gone are unattractive styling trademarks like Lincoln's winged grille, while less polarizing elements like the vehicle-spanning taillights have been refined. The three-box design, meanwhile, dismisses the coupe-like stylings of the latest MKZ , opting for a long hood, short deck and a more traditional three-box layout. The advantage of that, of course, is cabin space. The Continental is designed for rear-seat passengers, offering opulent, Venetian leather seats with Alcantara inserts and 30-way adjustability. Just so we're clear, we have a hard time even thinking of 30 different ways to adjust a seat, so well played Lincoln. The headliner is satin, a briefcase sits in each back rest and dedicated tray tables allow for work on the go. It's plush, even in the world of pie-in-the-sky concepts. Check out our latest batch of live photos of the all-new Continental Concept, live from its stand at the 2015 New York International Auto Show. Lincoln Continental Concept Shows the Future of Quiet Luxury and Upcoming Full-size Sedan – Elegant, effortlessly powerful and serene, the Lincoln Continental Concept signals the brand's all-new full-size sedan coming next year and the future of quiet luxury – Lincoln Continental Concept integrates technologies designed to create better drivers, rejuvenate and entertain passengers, including all-new, Lincoln-exclusive 3.0-liter EcoBoost® engine, patented 30-way seats and premium Revel audio system – New Continental Concept introduces E-Latch door handles, LED matrix headlamps with laser-assist high beams and SPD SmartGlass® tinting sunroof NEW YORK, March 30, 2015 –Lincoln today introduces the Continental Concept, signaling an all-new full-size sedan coming next year and the future of quiet luxury. Elegant, effortlessly powerful and serene, the Continental Concept blends meticulous craftsmanship and technologies designed to create better drivers and provide passengers with a more relaxing and entertaining environment inspired by first-class travel.