1987 Lincoln Town Car T653364 on 2040-cars

Auto blog

Lincoln teases a new Continental with suicide doors

Lincoln posted a photograph of its Continental from the 1960s on its social media channels today with a cryptic message to go along with it. Here's the post below: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The last line, "#TBT ... or is it?" sounds like Ford's luxury arm is trying to tell us something about what's to come for its current Continental. If we use Lincoln's post as an opportunity to speculate, one might presume that a Continental with suicide doors is coming our way soon. Beyond planting the idea in our heads, Lincoln doesn't appear to have anything else to say for the time being. Right now, the only car you can buy with suicide doors is a Rolls-Royce, most recently in Wraith form. If Lincoln decides to offer suicide doors again, you can bet the car is going to get some attention. The question would be if a special car like this could draw any of that attention away from Lincoln's SUVs such as the Navigator and new Aviator. We've seen reports that the Continental would not be moving on past this generation, so maybe Lincoln is trying to get as much play out of this car as possible. A more recent report calls it dead after the 2020 model year, meaning that if we do see a suicide-door Continental, it wouldn't be in this world for very long. Lincoln says to "stay tuned" at the end of its post caption, so watch out for Continental news dropping in the near future. We can all hope it's going to be good news ... View 20 Photos Related video:

Weekly Recap For 5.27.16 | Autoblog Minute

Senior Editor Greg Migliore recaps the week in automotive news for 5.27.16. Acura Lincoln Autoblog Minute Videos Original Video Lincoln Zephyr

Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.