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Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.

Lincoln's L100 teases luxurious autonomy with crazy-long doors

Lincoln chose Pebble Beach (not to mention its brand centennial) to show its new autonomous coupe concept. This unconventional 2+2 has everything you expect from a classic Lincoln luxury car — an extravagant presence, over-the-top appointments and, most importantly, the most ridiculous suicide doors we've ever seen. It may not seem obvious in photos, but the L100 is truly massive. It's longer than a Navigator (Lincoln's words) and arguably has a far more impressive aura. The wheels are tucked beneath the L100's body work to make the car more slippery; the slick impressions adorning the bodywork are lined with LEDs, allowing for a customizable movement "signature."  And then there are the doors. The L100's massive portals are mounted on hinges the likes of which you've never seen, which is appropriate given the scale of this massive coupe. The doors open rearward, then outward imbuing the works with look akin to that of a mechanized insect startled by an intruder. The angle can be customized, Lincoln says, and the ingress/egress points are lined with LEDs that allow for custom lighting effects, including an illuminated "red carpet" that makes puddle lamps look like weak party tricks.  Lincoln Model L100 Concept Exterior 7 View 13 Photos "We are at a special moment in our history. Over the last 100 years, Lincoln has pioneered multiple innovations and pushed the boundaries of design that have come to define our brand as we know and love it today," says Joy Falotico, president, Lincoln. "With the Model L100 Concept, we reimagine what the Lincoln sanctuary might look like for our clients of tomorrow moving us forward to define the next chapter of the Lincoln story." Lincoln was light on the L100's technical details, suggesting only that it utilizes next-gen (solid state) battery tech and a wheel-in-motor configuration to maximize available interior space. The stylized "wheel" panels eliminate turbulence and are sculpted outward from the car's centerline to maximize space for the actual wheels and tires hidden beneath them. Lincoln's designers say it was surprisingly easy to assure clearance for the front wheels to pivot with steering inputs, but despite the L100's size, it's hard not to fixate on how narrow that front track must be. Lincoln's idea of the next chapter is one where people still own their own cars even if they don't drive them. This is in contrast to Cadillac's InnerSpace concept, which is otherwise very similar in both concept and execution.

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video: