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Matthew McConaughey Lincoln pitches drive on with new MKZ ads

You didn't think a few spoofs were going to break up Lincoln and pitch-man Matthew McConaughey, did you? With more than three million extra free views of Lincoln products on YouTube because of the send-ups – and no one is making fun of the car, remember – the brand rightly concludes, "We couldn't ask for better." That's why the pair are back, this time working on behalf of the MKZ and MKZ Hybrid. The two commercials "Balance" and "Diner" are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective. They'll hit broadcast channels during college bowl games on New Year's Day. You can watch "Balance" above and "Diner" below, and the press release further down has more details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Matthew McConaughey Gets Behind Wheel of 2015 Lincoln MKZ in New Ads Airing Jan. 1 - The Lincoln Motor Company teams up again with Academy Award™ winner Matthew McConaughey to create Lincoln MKZ and Lincoln MKZ Hybrid ad campaign that will begin airing during high-profile New Year's Day college football bowl games - Two new TV and online ads will promote Lincoln MKZ and Lincoln MKZ Hybrid midsize sedans, which have given a new direction to the brand with their introduction two years ago - Lincoln's previous collaboration with McConaughey, the "Live in Your Moment" campaign, fueled early sales success of 2015 Lincoln MKC small premium utility DEARBORN, Mich., Dec. 29, 2014 – In the bright spotlight of New Year's Day college football bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey. Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Group Marketing Manager Lincoln. "Matthew's natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.

Does Lincoln Zephyr trademark mean a return to real names?

Lincoln's long history includes many legendary names, and despite its short life, Zephyr retains a spot in that pantheon. Perhaps its will return once again: Ford Motor Co. applied to trademark Zephyr on May 11. Trademark filings can have ambiguous meanings, and often they're legal plays to get or keep the rights to a name. But in the last year, we've seen signs Lincoln is looking to use real names on its vehicles again. Obviously, it's keeping Navigator for its flagship sport-utility vehicle with a new model due next year. Reprising Continental for the MKS replacement was also well received. That said, Lincoln still uses the MKX and MKC "names" for its crossovers. Zephyr is a dustier moniker. It was used in the 1930s and '40s on a mid-level model spearheaded by Edsel Ford. The stylishly aerodynamic model was set between the Ford V8 De Luxe and more expensive Lincolns. It returned in 2006 as the Lincoln version of the Ford Fusion before that model was renamed MKZ. Mercury also used Zephyr on its version of the Ford Fairmont in the late 1970s and early '80s. Ford last held a trademark on the Zephyr name in 2013. The filing says Ford seeks to use Zephyr for "motor vehicles and parts and accessories therefor." That could mean a new car — or just parts. Putting the Zephyr badge back on the MKZ is the most likely bet. Meanwhile, Ford also moved to get the Thunderbird trademark on May 11 for the same vehicles and parts purpose, and it filed for the Mustang trademark for shampoo and lotions on May 4. A Lincoln spokesman said, "In the normal course of our business, we file trademarks for names," but had no further information. Related Video:

Ford announces four recalls, 1.4M vehicles affected

Ford is taking a bit of the spotlight away from General Motors, announcing a major group of recall campaigns, covering a total of 1.4 million vehicles built between 2006 and 2013.
Let's start with the big one, which covers the Ford Escape, Mercury Mariner and, according to The Detroit News, Ford-built Mazda Tribute CUVs. 915,216 vehicles are covered, all of which were built in model years 2008 to 2011. 736,000 vehicles are in the US, while Canada then Mexico make up the vast majority of the remainder. The problem is due to an issue with the torque sensor in the steering column, which could lead to sudden power steering failure. Manual steering would still be available, though.
"Dealers will perform one of three service fixes, depending upon what diagnostic codes are shown when the vehicle is taken to the dealer," Ford spokeswoman Kelli Felker wrote to Autoblog in an email. "They will either update software for the power steering control module and the instrument cluster module; replace the torque sensor; or replace the steering column, which includes upgraded power steering control module software."