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2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.

2017 Lincoln Continental spied on the inside

We just saw the lightly camouflaged exterior of the 2017 Lincoln Continental a few days ago, and a new set of spy shots now give us an even better look inside the upcoming luxury sedan. Where the outside largely brings the concept's design to the road, the production interior shows far more compromises. Rather than the expanse of blue leather and Alcantara upholstery, Lincoln's stylists tone things down with a mostly black cabin. While less overwhelming than on the showcar, there's still no shortage of chrome because strips of the shining metal outline nearly every surface. Wood accents also help add some visual interest. The general cabin layout remains close to the concept. The infotainment system gets prime position near the top of the center stack, and the buttons for the transmission sit vertically on the left side of the screen. The design then flows to an angled console that features physical controls for things like the radio and HVAC. These photos provide another view at the nearly undisguised exterior, too. The Lincoln emblem at the front is chrome on this test car, and you can now spot more shining trim underneath the grille. Also look close for a better view of the door handles along the beltline. We expect the full reveal of the production Continental at the Detroit Auto Show in January. Related Video:

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.