2004 Lincoln Navigator Base Sport Utility 4-door 5.4l on 2040-cars

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Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.

Lincoln Navigator is the people's choice for best of Detroit Auto Show

At a big auto show, you hear a lot of from automotive journalists about the outstanding cars on display — for example, Autoblog's own editors' choices from the Detroit Auto Show. But the Detroit News does something neat instead. It asks the public to vote in its annual Readers' Choice Awards. And coming out on top was the 2018 Lincoln Navigator. The newspaper collars 100 attendees at the North American International Auto Show and asks them to vote. This year, the public's pick as Best of Show coincided with the North American Car of the Year voters, journalists who picked the Navigator as the Truck of the Year. (We at Autoblog were wowed by the Navigator, too, but our editors' choices were limited to vehicles that were revealed at the show — the Navigator has been out long enough, that we've actually driven and reviewed it.) The Navigator on display at the show has the ultra-plush Black Label interior. It's a $95,000 rig. No surprise then that hit was also the public's choice in the category of Best Road-Trip Ride. The public's other choices: Best Dream Machine — Ford GT. Best Family Fun Finder — Chrysler Pacifica. Baddest Off-Road Vehicle — Jeep Wrangler Rubicon. Coolest Technology — BMW i8 Roadster. Most for Your Money — Kia Stinger. (Commenters on our recent Drivers' Notes review said the Stinger was a media darling the public won't buy, but these voters, at least, liked it.) Best Future Concept — Infiniti Q Inspiration. Most Eco-Friendly — Smart Fortwo. Most Amazing Mobility — Toyota Concept i-Walk. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Lincoln Navigator: First Drive View 53 Photos Auto News Detroit Auto Show Lincoln SUV Luxury 2018 detroit auto show

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury