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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

Hennessey’s 600-hp Lincoln Navigator is here

The tuners at Hennessey have begun deliveries of the 2018 Lincoln Navigator HPE600, a full-size SUV that boosts the Navigator's normal 450-horsepower output to 600 hp, announcing its arrival with a video showing the performance 'ute riding a dynamometer. Hennessey said it was a natural decision to turn to the Navigator because it has mostly the same 3.5-liter twin-turbo V6 engine as the F-150 Raptor, which it converted last year to the 602-hp 6x6 VelociRaptor. So it added engine management computer software upgrades, a stainless steel exhaust system, high-flow air induction and large front-mounted intercooler with blow-off valve. Dyno results in the video show the Navigator topping out at around 500 hp and 500 pound-feet of torque at around 3,800 rpm at the wheels; Hennessey says the 600 hp comes at 6000 rpm. The upgrades are good to take the nearly three-ton SUV from 0-60 mph in 4.8 seconds, about 0.7 seconds quicker than the standard Navigator, and run the quarter mile in 12.9 seconds at 107 mph. The tuning package will set you back $19,950, including installation. Additional options include 22-inch forged monoblock wheels, lowered suspension and Brembo brakes with six-piston calipers and 15.1-inch brake rotors. There are also HPE600 badges on the front door jambs and tailgate, and embroidered headrests. It comes with a three-year, 36,000-mile warranty. Just 200 are planned for the 2018 model. You can order it now through Hennessey or any authorized Hennessey Lincoln dealer. Related Video: Image Credit: Hennessey Lincoln SUV Luxury Performance Hennessey tuner lincoln navigator tuning