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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

More than 800,000 Fords recalled for faulty Takata airbags

The Basics: Ford is recalling about 816,000 Ford, Lincoln, and Mercury vehicles built in the US for faulty passenger-side Takata airbags. The affected vehicles were all built in North America, with 654,695 recalled vehicles in the US and 161,174 vehicles in Canada. A wide variety of cars, trucks, and SUVs are affected. This is a planned expansion of an earlier recall. 2005-09 and 2012 Ford Mustang 2005-06 Ford GT 2006-09 and 2012 Ford Fusion 2007-09 Ford Ranger 2007-09 Ford Edge 2006-09 and 2012 Lincoln Zephyr and Lincoln MKZ 2007-09 Lincoln MKX 2006-09 Mercury Milan The Problem: Like every other Takata recall, the problem rests with faulty airbags that can potentially expel shrapnel, injuring or killing vehicle occupants. Millions of vehicles from dozens of automakers are affected, so don't think that Ford is alone on this one. Injuries/Deaths: Ford stated in a press release that there have been no injuries or death linked to the vehicles in this recall. All in all, 11 deaths and 180 injuries across a variety of automakers have been linked to these Takata airbags. The fix: Ford will contact owners soon, and the affected vehicles will have their airbags replaced by a dealer at no additional charge. If you own one: Wait for contact from Ford, then head to the dealer to get a replacement. If you're wondering if your vehicle is affected, go to this Ford website and enter their Vehicle Identification Number (VIN). The recall reference number is 17S01. Related Video: News Source: FordImage Credit: Associated Press Recalls Ford Lincoln Mercury Auto Repair Ownership Safety Truck Coupe Crossover SUV Sedan airbag Takata airbag recall

Lincoln Continental Concept has arrived on the New York stand

The return of the Lincoln Continental, albeit in concept form, has not been without controversy. Bentley chief designer Luc Donckerwolke going as far as to call the car a "copy" of its own Flying Spur, offering to send the British sedan's tooling to Detroit. But while debate can rage over any similarities – you can and should head over and vote in our poll on the matter – can we all at least agree to see something interesting happening with Lincoln design? Gone are unattractive styling trademarks like Lincoln's winged grille, while less polarizing elements like the vehicle-spanning taillights have been refined. The three-box design, meanwhile, dismisses the coupe-like stylings of the latest MKZ , opting for a long hood, short deck and a more traditional three-box layout. The advantage of that, of course, is cabin space. The Continental is designed for rear-seat passengers, offering opulent, Venetian leather seats with Alcantara inserts and 30-way adjustability. Just so we're clear, we have a hard time even thinking of 30 different ways to adjust a seat, so well played Lincoln. The headliner is satin, a briefcase sits in each back rest and dedicated tray tables allow for work on the go. It's plush, even in the world of pie-in-the-sky concepts. Check out our latest batch of live photos of the all-new Continental Concept, live from its stand at the 2015 New York International Auto Show. Lincoln Continental Concept Shows the Future of Quiet Luxury and Upcoming Full-size Sedan – Elegant, effortlessly powerful and serene, the Lincoln Continental Concept signals the brand's all-new full-size sedan coming next year and the future of quiet luxury – Lincoln Continental Concept integrates technologies designed to create better drivers, rejuvenate and entertain passengers, including all-new, Lincoln-exclusive 3.0-liter EcoBoost® engine, patented 30-way seats and premium Revel audio system – New Continental Concept introduces E-Latch door handles, LED matrix headlamps with laser-assist high beams and SPD SmartGlass® tinting sunroof NEW YORK, March 30, 2015 –Lincoln today introduces the Continental Concept, signaling an all-new full-size sedan coming next year and the future of quiet luxury. Elegant, effortlessly powerful and serene, the Continental Concept blends meticulous craftsmanship and technologies designed to create better drivers and provide passengers with a more relaxing and entertaining environment inspired by first-class travel.