2007 Lincoln Mark Lt Base Crew Cab Pickup 4-door 5.4l on 2040-cars

Auto blog

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Ford expands door-latch recall to 156k more vehicles, nearly 550k total

Ford is being inundated with recalls as of late. Just days ago it called in over 590,000 cars for a variety of issues. Now, the Blue Oval has announced an expansion of its door latch campaign to cover an additional 156,000 vehicles in North America. Counting the original 389,585 cars, this has brought the total to 545,906. Under this expansion, the same models are affected, but Ford is broadening the coverage dates in some cases. The recall covers the 2011-2014 Fiesta, 2013-2014 Fusion, and 2013-2014 Lincoln MKZ; there are 456,440 units in the US, 50,681 in Canada, and 38,785 in Mexico in need of repair. In these vehicles, a door might not latch because of a broken pawl spring tab. Even if a passenger can successfully close it, the faulty part could unlatch while driving. According to Ford, there are two allegations of doors bounding back and hitting a person. There's also one possible accident from a door opening and striking another vehicle. Dealers will replace all of the latches to fix the problem. Related Video: MAY 1, 2015 | DEARBORN, MICH. FORD EXPANDS DOOR LATCH SAFETY RECALL IN NORTH AMERICA DEARBORN, Mich., May 1, 2015 – Ford Motor Company is expanding a safety recall regarding door latches to include approximately 156,000 more vehicles at the request of the National Highway Traffic Safety Administration, bringing the total to 545,906 vehicles in North America. The door latch in certain vehicles may experience a broken pawl spring tab, which typically results in a condition where the door will not latch. If a customer is then able to latch the door, there is a potential the door may unlatch while driving, increasing the risk of injury. Ford is aware of a total two allegations of soreness resulting from an unlatched door bouncing back when the customer attempted to close it, and one accident allegation when an unlatched door swung open and struck the adjacent vehicle as the driver was pulling into a parking space. Affected vehicles include certain 2011-14 Fiesta vehicles built at Cuautitlan Assembly Plant, Nov. 3, 2009 to May 31, 2013; certain 2013-14 Fusion vehicles built at Hermosillo Assembly Plant, Feb. 1, 2012 to May 31, 2013; certain 2014 Fusion vehicles built at Flat Rock Assembly Plant, April 12, 2013 to April 26, 2013; and certain 2013-14 Lincoln MKZ vehicles built at Hermosillo Assembly Plant, Feb. 1, 2012 to May 31, 2013. There are 456,440 vehicles in the United States and federalized territories, 50,681 in Canada and 38,785 in Mexico.

Lincoln unveils its Black Label Collection at Pebble Beach

With the posh surroundings of Monterey, CA during the Pebble Beach week as a backdrop, Lincoln has unveiled is new personalization and luxury service brand, called Lincoln Black Label. Following in the footsteps of programs like BMW Individual, Range Rover Autobiography, and many more, Black Label is strategic strike, aimed at upping Lincoln's brand cachet while luring new customers into the fold. Speaking about this at the Black Label's introduction in California Thursday, Jim Farley, Ford's executive vice president of Global Marketing, Sales and Service and Lincoln, told members of the media that "At Lincoln, our flagship is, you get to choose. That's our flagship."
While Black Label customers will benefit from concierge-like service from their dealers - both during the sale process and throughout ownership - the focus of the introduction is strongly focused on interior design.
Lincoln chose its current MKZ sedan and its MKC Concept crossover (seen in the inset image) as the debutants for Black Label treatment for good reason: the well-received MKC points the way forward for Lincoln styling as a whole, and the MKZ will be the first production vehicle to receive the option of the high-zoot interior design. We're told that eventually, Black Label treatment will be available for the full Lincoln lineup, but the MKZ will be the initial recipient, and not until late in 2014 according to the company's current projections.