2006 Lincoln Mark Lt on 2040-cars

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Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Lincoln dealers frustrated over slow MKZ production ramp-up

Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly Super Bowl earlier this month.
Pity, then, that Lincoln dealers don't have enough MKZs to sell. According to The Detroit News, parent company Ford has spent a good portion of its time at this week's National Automobile Dealers Association meeting in Florida attempting to pacify upset dealers who don't have enough examples of the pivotal new vehicle in stock.
As the DetNews notes, Lincoln only sold 453 MKZs last month, a whopping 73-percent decrease over the same period last year when the sedan's predecessor was on sale. In fact, the stunted supply had enough impact that Lincoln's January figures worked out to a 32-year low for the brand, just as it's trying to get back on its feet. This, despite the fact that the MKZ is said to have the biggest number of pre-orders in the marque's history.

Lincoln Continental prototype breaks down, requires a tow

Sometimes, cars break. Sometimes, said cars happen to be prototypes covered in camouflage. And sometimes, spy photographers are on hand to capture the sad sight. Such is the case here, as our trusty long-lenses have captured images of a stricken Lincoln Continental getting a tow back the shop. It's not clear what happened with the wounded Continental, but its unfortunate breakdown has given us a great look at the car's sprawling glass roof. Like the current MKZ, it looks like the Conti's panoramic roof can slide back, although we doubt it will cover up any element of the rear window, like its smaller sibling. And unlike our previous round of spy photos, this latest gallery gives us a look at a rather substantial set of integrated exhaust tips (i.e. fakes that have been fitted directly to the rear bumper cover). We can also spy a bit of the interior, although it's nowhere near as good as our last round of images. These shots do, however, show off a full roll cage and a fire extinguisher, but we wouldn't count on those being offered with the production model. Their presence here, though, leads us to believe that the car in question is probably some kind of vehicle dynamics tester. Look for a full introduction of the all-new Continental next month, when it debuts at the 2016 Detroit Auto Show. Related Video: