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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2020 Lincoln Corsair revealed with baby Aviator looks

NEW YORK — Since Ford has unveiled the new Escape, it only makes sense that Lincoln would reveal its redesigned Escape-based luxury crossover, the 2020 Lincoln Corsair. The new crossover takes the place of the also-Escape-based MKC. Design-wise, the only real giveaway that the Corsair is built off the Escape's front-drive platform is the short stretch between the base of the A-pillars and the front wheels. Otherwise, the Corsair simply looks like a scaled-down Aviator. While not particularly groundbreaking, it's far from a bad choice, as it looks both broad-shouldered and sleek with a big front fascia and gently falling roofline. Even better, the interior clearly takes cues from the bigger Lincoln crossovers and SUVs with a horizontal layout, lots of chrome, and a bit of a midcentury modern feel. The Corsair does get unique touches such as a full-width air vent design, and a center stack that juts out unsupported from the dashboard. It's the inverse of the Aviator and Navigator control stacks. Lincoln's 24-way power adjustable front seats will be available as an option, while manual sliding and reclining rear seats are standard. Lincoln also touts sound-deadening features such as a dual-wall firewall panel and active noise canceling as standard features. Owners will also be able to use their cellphones as keys to access the car and to control functions from afar, storing settings for the infotainment, seats and climate control among other things. A key fob still comes with the car, and if a phone goes dead, the car can still be accessed and started using both the outside keypad and the infotainment touchscreen. Phones can be deactivated remotely, too, in case of it being stolen or lost. With Escape underpinnings come powertrains similar to that crossover. But the Corsair starts its line with the Escape's top-rung engine, a 2.0-liter turbocharged inline-four making 250 horsepower and 275 pound-feet of torque. It comes with front-wheel drive as standard, but all-wheel drive is available. According to the Corsair's lead engineer, John Jraiche, the all-wheel-drive system can shift 100% of power to the front or rear. It also disengages the rear wheels when not needed for improved efficiency. The other engine announced is a 2.3-liter turbocharged inline-four making 280 horsepower and 310 pound-feet of torque. This engine isn't available on the Escape, and it comes standard with all-wheel drive.

Ford recalls over 680,000 Ford Fusions, Mondeos, and Lincoln MKZs for seat belt pretensioners

Update: We spoke with a Ford representative who said that owners will be notified by mail during the week of January 16 . Dealers will also have the fix available at the same time. Owners can bring in their vehicles to dealers for an evaluation in the mean time. The main text has been updated to reflect this. The Basics: Ford is recalling 680,872 2013-2016 Ford Fusions, 2015-2016 Ford Mondeos, and 2013-2015 Lincoln MKZ s for an issue with front driver-side and passenger-side seat belt pretensioners. The Problem: The seat-belt pretensioners did not have sufficient insulation applied. When the pretensioners are activated, the heat generated can cause the cables connected to the belts to separate, which in turn can prevent the seat belts from effectively restraining the occupant. This can lead to injuries. Injuries/Deaths: Ford reports two accidents and two injuries have occurred that are related to this recall. The fix: A dealer technician will inject an insulation coating around the pretensioner. This should effectively keep the heat away from the cables, ensuring the seat belt will properly restrain the user in a collision. If you own one: Affected owners will be notified by mail on the week of January 16. Dealers will have the fix available that week, and owners will be able to bring in their vehicles for the fix to be implemented free of charge. Related Video: