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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

2002 Lincoln Continental concept should've made production, headed for auction instead

It seems like the retro design aesthetic in autos might be petering out, with even a former poster child like the Ford Mustang taking a step in a more modern direction. Sometimes those updates of old-school models really worked well, though. Just take a look above at the Lincoln Continental concept from 2002 that took the extruded shape of the 1960s version and updated it for the new millennium.
Now there's a chance for this gorgeous concept to take a spot in your garage, as RM Auctions is selling it as part of a 130-plus-car, no-reserve auction of the Sam Pack Collection on November 14 and 15, in Dallas, TX. Among the lots for sale are a number of Fords, including several recent concepts from the brand. "My collecting philosophy is simple: buy what I like, but always with an emphasis on quality," Pack said in the auction announcement.
The Continental concept absolutely nails the mix of modern and retro. Its perfectly crisp lines make the shape appear hewn from a single piece of metal, and there's just the slightest ornamentation with the angled, chrome slats in the grille and chrome strips over the wheel arches. It even retains the suicide doors from its inspiration.

Lincoln revival bypasses rear-wheel drive for now

Ford execs had the axe ready for Lincoln just a few years ago, but the luxury marque is on a hot streak these days. Annual sales are up 7.5 percent through October, and the recently unveiled, refreshed 2017 MKZ previews the company's improved styling. In a great piece about the brand's growth strategy, Automotive News finds the division's bosses want to focus on the core vehicles before taking a big step and building a rear-wheel drive niche model. "Luxury coupes and sports cars are not the first place we need to go," Global Lincoln Director Matt VanDyke said in the story. The division's bosses want to use the updated MKZ as an opportunity to distance Lincoln's identity from Ford, and the powertrain will carry the 3.0T badge rather than Ford's EcoBoost name as part of that approach. The model also injects excitement into the range thanks to an all-wheel drive version with a 3.0-liter twin-turbo V6 with 400 horsepower and an optional Driver's Package with a torque-vectoring rear differential. Lincoln will launch at least three new models by 2020, too. One of those will be the production Continental that will reportedly debut at the Detroit Auto Show. The company will also allegedly revive the Aviator to fit below the Navigator. The third vehicle remains a mystery but likely isn't a compact. Automotive News' story further examines the previously languishing brand's work to climb up the luxury ranks in the US. It's well worth a read. Related Video: