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Annie Leibovitz goes Continental for Lincoln campaign

Lincoln has a lot riding on the new Continental, and the company is now calling upon renowned photographer Annie Leibovitz to glam-up its new flagship. Her photos are part of a new series dubbed "That's Continental," which the automaker will use in high-end publications and on social media. Leibovitz's iconic photos have been used in magazines like Rolling Stone and Vanity Fair, and she's photographed celebrities, politicians, literary icons, and landmark events. The new series for the Continental is Leibovitz's first attempt at car photography and it follows a road trip theme inspired by the trips she took with her father as a child. The photos for the campaign were shot in New York City with a group of non-professional models, including a musician, an artist, an actor, and a film director and his dog, Seven. "Annie Leibovitz is a photographer of substance," said Lincoln president Kumar Galhotra. "The rich, warm emotions her photos evoke, mirror the feelings we want our clients to experience on all of their journeys in the new Lincoln Continental." While we're still arguing over the Continental's looks, Leibovitz's pictures show the sedan at its best. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Lincoln Continental Campaign View 12 Photos News Source: LincolnImage Credit: Lincoln Marketing/Advertising Lincoln Luxury Sedan photos

The Lincoln Continental is back [w/videos]

Lincoln is making a huge splash in New York this week, rolling out the Continental Concept you see here. Not only does this bring back an iconic bit of Lincoln nomenclature (just as some competitors are making things more complicated), it previews the new Continental fullsize sedan that will come to market next year. This is "a concept which for us signals the future of what we call quiet luxury," Ford Motor Company president and CEO, Mark Fields, said during an event Sunday. "The Concept is a very strong hint – I'll underline very strong hint – as to what you'll see in the production vehicle." There's no other way to say it: the Continental looks stunning. It's a long, low-slung sedan, with a shape that's reminiscent of the Ford Interceptor Concept from 2007. But this thing is all Lincoln, and shows a host of new design cues that will no doubt work their way across the brand's range. Most notably, the split-wing grille is gone, with this new chrome centerpiece showing a "new face for Lincoln" (where have we heard that before?). The Continental also incorporates LED matrix headlamps, with laser-assist high-beams and tiny Lincoln logos embedded inside. For the doors, Lincoln uses "E-Latch" handles that tuck discretely into the Continental's beltine. The concept rolls on polished aluminum, 21-inch wheels with painted pockets. Up above, the Continental has a SPD SmartGlass tinting sunroof that can keep the interior up to 18 degrees cooler. Around back, the Continental has a wide, planted stance, with taillamps that stretch from side to side. These lamps have "light-through-chrome" technology, which means they have a chrome look when not illuminated. Rounding out the whole design are slim, wide exhaust outlets that look fantastic. The main focus of the Continental is luxury, and Lincoln says this car uses "the brand's most sensual materials ever." That includes Venetian leather seats and door panels, Alcantara on the seat inserts and armrests, a satin headliner and wool carpet. Lighting is also a key feature, with an ambient glow that radiates throughout the cabin and "soft-gold" LED lights in the center console. As for comfort, the Continental's 30-way seats are said to mold to passengers' sizes and shapes. Rear seat passengers have it best, though, with a two-seat layout, tray tables, a champagne storage compartment, and detachable, handmade Venetian leather travel cases.

Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.