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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

2016 Lincoln MKX gets 330-hp EcoBoost V6, new auto braking system

Lincoln has been treading water with the MKX. The crossover's sales were flat in 2014, and its appearance and mechanicals have been largely unchanged since its last redesign in 2011. That changes this fall, when the redesigned 2016 MKX goes on sale in the United States with a more powerful EcoBoost engine, an upgraded cabin and a host of new comfort and safety features designed to make the crossover more competitive and increase its sales. The MKX debuts Tuesday at the Detroit Auto Show, though pictures leaked last weekend. The new vehicle has at least 36 new features compared with the outgoing model, and perhaps the most significant is the addition of the optional twin-turbo 2.7-liter EcoBoost V6, which is expected to make more than 330 horsepower and 370 pound-feet of torque. That's a major jump from the naturally aspirated 3.7-liter V6, which is the only engine option available on the current vehicle. It continues as the standard engine for the 2016 model and is rated at 300 hp and 280 lb-ft. The engines are paired with six-speed automatic transmissions. Front wheel-drive is standard, and all-wheel drive is an option. Lincoln engineers focused on improving the driving character of the new MKX. The chassis is revised, and the rear suspension uses an integral link setup. It's also the first Lincoln to get adaptive steering. The body structure is updated and designed to keep more outside noise from the cabin. "Quietness is luxury," chief engineer Elaine Bannon said. The MKX was also redesigned with a focus on safety. The MKX is among the first Ford Motor Co. vehicles to get a new feature, called pre-collision assist. The technology will warn the driver if it senses a crash is imminent and apply the brakes. The technology is also launching this year on the European version of the Ford Fusion, the Mondeo. Additionally, the MKX gets a 360-degree camera that aids with parking. The camera is mounted behind the Lincoln star badge in the middle of the split-wing grille. It extends to offer a view of up to seven feet around the perimeter of the crossover. Lincoln also added an auto hold feature, which keeps the vehicle from moving when it is sitting in traffic. Lincoln underscored the MKX's new safety and technology with a more dramatic design for 2016. It has a swoopy appearance with fender flares similar to those on the MKC, and it's curvier and more creased than the outgoing MKX.

Submit Your Questions for Autoblog Podcast #403

We're set to record Autoblog Podcast #403 this evening. Check out the topics below or drop us your questions and comments via the Q&A module. And don't forget to subscribe to the Autoblog Podcast in iTunes if you haven't already done so. To take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics For Autoblog Podcast Episode #403
Ford investing $5B in Lincoln