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Lincoln to get high-end Harman Revel audio in 2015

"They've never been in autos before, and this is going to be an absolute point of differentiation for us." – Matt VanDyke Lincoln executive Matt VanDyke admits he was "moderately interested" when he heard his brand was considering a partnership with a high-end speaker company. Then he listened to the silky sound they made. "I sat there and I was blown away," he said. That may be overselling the speakers, but they do sound good – we know, we've checked 'em out. Lincoln is betting subtle enhancements – like Harman's Revel audio systems – will help the historic automotive brand appeal to a new generation of buyers. The companies announced a 10-year deal on Wednesday to place Revel speakers in Lincoln cars and trucks beginning in 2015 models. Terms were not disclosed. Though Revel is a new name, Harman has long offered a wide array of car under other brands, including Harman Kardon, Infinity and Lexicon. The partnership launches with the next-generation MKX crossover (concept version shown above), which arrives in showrooms in 2015, and the speakers will be available on other Lincoln models, too. Revel is Harman's top-of-the-line brand that's marketed to audiophiles, and its home systems can easily cost several thousand dollars or more. In Lincolns, passengers will be able to tune their Revel system to three settings: normal stereo sound; "audience," which creates concert-like acoustics; and "on-stage," which is designed to make passengers feel like they're standing among the band. Revel and Lincoln designers also collaborated on the style of the speaker grilles to integrate them into the vehicles, and the uplevel Revel system, called Ultima, will use aluminum covers. "They've never been in autos before, and this is going to be an absolute point of differentiation for us," said VanDyke, Lincoln's global director. Though Revel is a new name to the auto sector, Harman has long offered a wide array of in-car audio and infotainment systems under other brands, including Harman Kardon, Infinity and Lexicon. The Revel partnership is part of Lincoln's efforts to elevate its image and make the brand more relevant to new and younger customers. Lincoln's Black Label line, a customization and service program, will launch at 32 dealerships in six states this year, before expanding nationwide in late 2015. Additionally, Lincoln signed Oscar-winner Matthew McConaughey to star in its advertisements.

2017 Lincoln Continental spied on the inside

We just saw the lightly camouflaged exterior of the 2017 Lincoln Continental a few days ago, and a new set of spy shots now give us an even better look inside the upcoming luxury sedan. Where the outside largely brings the concept's design to the road, the production interior shows far more compromises. Rather than the expanse of blue leather and Alcantara upholstery, Lincoln's stylists tone things down with a mostly black cabin. While less overwhelming than on the showcar, there's still no shortage of chrome because strips of the shining metal outline nearly every surface. Wood accents also help add some visual interest. The general cabin layout remains close to the concept. The infotainment system gets prime position near the top of the center stack, and the buttons for the transmission sit vertically on the left side of the screen. The design then flows to an angled console that features physical controls for things like the radio and HVAC. These photos provide another view at the nearly undisguised exterior, too. The Lincoln emblem at the front is chrome on this test car, and you can now spot more shining trim underneath the grille. Also look close for a better view of the door handles along the beltline. We expect the full reveal of the production Continental at the Detroit Auto Show in January. Related Video:

Lincoln dons the Black Label

"We're really trying to simplify for the customer on their terms." - Paul Bucek
Lincoln is launching a Black Label service and customization program in December at 32 dealerships across the country in a bid to attract new and more upscale customers.