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2020 Lincoln Navigator gets a price bump as sales stay strong

The Lincoln Navigator is still doing the business on dealer lots, and as sales climb, so do the prices. CarsDirect reports the flagship SUV's MSRP has gone up again as of February, a letter to dealers explaining that the bump "continues to keep the Lincoln brand competitive and aggressively positioned verses [sic] our key competitors." The entry-level Navigator Standard will start at $76,185 before the $1,295 destination charge, for a total of $77,480. That's $360 more than the luxury flagship cost in January. At the high end, the Navigator L Black Series goes up to $101,630 after destination, a $365 bump. This revised pricing makes the two-wheel drive Navigator Standard $1,000 more expensive than the current, outgoing Escalade, and the Navigator L Black Series $2,040 more than the Escalade ESV Platinum 4WD. It's likely the price jumps coming with the next-generation Escalade should restore the balance.   That won't change the fact that, on the face of it, the Navigator's entry-level price has risen by roughly $3,500 since it launched for the 2018 model year, and that's after an $8,500 increase introduced with the current generation. Last year, the product planners added features and a trim reorganization along with the price increases for 2020. Buyers get convenience items such as power running boards, heated and cooled front seats, wireless phone charging, and Lincoln's Phone as Key system standard throughout the range, and every 2020 Navigator includes the CoPilot360 driver safety suite. The safety kit wasn't available on the 2019 Navigator Standard, and was a $2,640 option on the Select trim. On top of that, the Reserve trim dropped in price thanks to the addition of a two-wheel-drive version. The Navigator improved sales in 2019 by 817 units over 2018. If sales remain robust this year — and depending on where the Escalade lands on the MSRP chart — we won't be surprised at another increase before the year is out. Related Video:  

Chief designer for Lincoln Aviator SUV is brand's new design director

The man behind the looks of cars like the 50th anniversary 2015 Ford Mustang, the current-generation Lincoln Continental and the luxury division’s new 2020 Aviator SUV is LincolnÂ’s newest design director. Kemal Curic replaces David Woodhouse, who left earlier this year and is now a vice president overseeing design at Nissan and Infiniti. Curic, 41, was born in Sarajevo and grew up in Germany and Croatia. He began his career with Ford of Europe in 2003 after earning a bachelorÂ’s degree in industrial design and a masterÂ’s in transportation design in Germany. There, he worked on the European version of the Fiesta, the Mondeo (the European version of the Fusion) and the Kuga compact SUV. aviator-4 View 38 Photos In 2010, Curic won a global sketch competition Ford created to pick a designer for the 50th anniversary Mustang. He moved to FordÂ’s headquarters in Dearborn, where he joined the design team for the 2015 Ford Mustang, which won the EyesOn Design award for Best Production Vehicle at the 2014 Detroit auto show. Curic became exterior design manager in 2014 for the reborn Lincoln Continental sedan, then lead the overhaul of the brandÂ’s design language. He became chief designer for the three-row Aviator, which debuted at the 2018 L.A. Auto Show, and he served a lead exterior designer on the all-new 2020 Corsair, LincolnÂ’s compact crossover that was formerly known as the MKC. In an interview earlier this month with Truck Trend, Curic talked about how the midsize Aviator exemplifies LincolnÂ’s new design ethos. “This is the anti-wedge, which is very elegant,” he said. “If you think about cars of the 1960s, they had that exuberant attitude with more anti-wedge than most vehicles today. Think about the angle of attack of an airplane. You have this gliding gesture, sort of leaning back. The anti-wedge, a teardrop shape, is also the most optimized shape for aerodynamics.” Curic has said he was captivated by American cars as a child growing up in Europe, and he told Truck Trend that he grew up doodling cars in his notebooks at school, which sometimes got him in trouble and made his parents worry. HeÂ’ll reportedly split his time between Dearborn and LincolnÂ’s design studio in Irvine, California, where he lives with his family.

2019 Lincoln MKC crossover dials up the luxury perks

Lincoln is taking the wraps off its 2019 MKC, which hits showrooms next summer, revealing a substantially refreshed, more stylish compact luxury crossover that adds new driver-assistance and connectivity technologies and a host of premium ownership perks and options. They include new Black Label personalized trim themes and the ability to pick an exclusive dinner from a curated list of chef-driven restaurants. As we previously forecast, the MKC gets the new Continental-style grille, plus new LED headlamps and a neat touch in a Lincoln welcome mat illuminated on the ground from underneath both front doors to welcome driver and passenger. It also adds new driver-assist features including a pre-collision assist warning and braking system that can detect pedestrians, plus available options like lane-keeping alerts, parallel-parking assistance and a blind spot information system. Owners can also opt for the Lincoln Black Label treatment, which includes premium trim upgrades but also a roster of membership perks: annual vehicle detailing, anytime carwashes and access to a curated list of restaurants where feted chefs will prepare a special dining experience. There are three Black Label themes, each inspired by the arts, travel, fine food and culture: Modern Heritage, defined by a clean, modern aesthetic and Vianca White Venetian leather Indulgence, which lives up to its billing with surfaces trimmed in Venetian leather and Alcantara and accents from Ziricote wood And Center Stage, inspired by the world of theater, featuring a diamond-L perforation pattern on the Alcantara cloth inserts finished with precisely stitched Foxfire Red piping, exotic wood accents and Jet Black Venetian leather with Firefox Red accents. In addition, the Reserve trim features a Rialto Green cabin with black ash wood accents, which Lincoln says reflects a current theme popular in high fashion. Other options include a panoramic roof and heated and cooled seats. As part of what the Ford sub-brand calls the "effortless ownership experience," the MKC will come with standard pickup and delivery service to and from dealerships for service visits, plus the use of a loaner Lincoln while the car is being worked on. Lincoln says it's the only luxury brand that offers such a service standard.